August 16, 2013

3 Reasons Why Small Businesses Should Stay Away from USPS Mailing Lists

The special thing about people is the fact that... they are special.  There are no two people exactly alike walking on this earth nor have there ever been or ever will be!  Each and every single person is 100% unique from one another – in fact, more research has proven that identical twins do not share the same DNA.  Pretty trippy, huh? Think of how mundane our lives would be if everyone looked, acted, spoke, etc. exactly the same. Sounds like something out of a creepy science fiction movie. NO thanks!

As a small business performing direct mailing campaigns, it’s important for you to remember that no two people are exactly alike.  This means that a USPS bulk mailing list may not be the best answer for your direct mailing campaign.  Here are three reasons why you may want to reconsider your options before moving forward with a USPS mailing list:

A USPS Mailing List Won’t Help You Identify Your Target Audience

If you have a small business that is marketing to consumers, your product or service probably caters to a certain type of household or individual.  For example, if you own a luxury furniture store, you probably want to reach homeowners in your area that have a decent amount of income and high home value.  Well, if you use a USPS bulk mailing list to send out an advertisement about your new selection of gold encrusted dining room furniture and fixtures, we wish you tons of luck! That USPS list will include apartment renters and homeowners with no guaranteed levels of income – along with a few vacant homes sprinkled in, just because.

*Like a really bad date, a USPS mailing list has the potential to offer small businesses nothing but a plethora of regret and confusion after the campaign is over. 

Sometimes Too Much of a Bad Thing is a Bad Thing

EDDM = Every Door Direct Mail.  Though this direct mail method sponsored by the USPS may sound more tantalizing than http://buykeppraonlinenow.com bacon on a stick (or bacon flavored tofu, for all the sad vegetarians out there), it could actually serve as more of a nightmare in disguise that will cost you time, frustration, with a side of profit loss. Not worth it!

USPS direct mailing lists are otherwise known as “saturation” lists.  According to the dictionary, to ‘saturate’ means “to become thoroughly soaked with liquid so that no more can be absorbed”.   Not so appealing, right?  Like a saturated piece of bacon flavored tofu (ewww!) – a mail piece addressed to ‘CURRENT RESIDENT’ will probably land itself in the nearest garbage bin vs. taking up any valuable counter space.

*If you expect people to read the mail you are sending them, you mind as well have the courtesy to address them by their first and last name!

Using a USPS Bulk Mailing List is Not-So Efficient

Whether you consider yourself an eco-friendly small business or one that doesn’t really give a hoot, a USPS bulk mailing list may cost you more time and energy than anything else. Not to mention all those trash cans filling up with postcards and letter ads addressed to “CURRENT RESIDENT”.  Don’t waste your resources on printing and mailing out materials to a saturated group of addresses, hoping a random “someone” will see and read your piece mail. Check List Giant mailing lists that deliver guaranteed results.

The Solution

If you have a small business that needs more customers walking through your door,  the efficient solution can be found in a targeted, accurate, and up-to-date mailing list versus a USPS bulk mailing list.  You may need to spend a little extra cash on a targeted list, but chances are better you’ll get the response you are looking for, less wasted resources, along with gaining a better  understanding about who your ideal customers are.  This can only help your business grow and help you recognize and value the different characteristics and desires of your audience.  Get to know who they are today by calling 800-383-1381 or simply visit LISTGIANT.

 

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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