Recent Posts

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March 30, 2018
1st, 2nd, & 3rd Party Data: Do You Know the Difference?

There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. […]

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March 19, 2018
How to Heat Up Your Cold Calls

An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls […]

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March 13, 2018
How to Make Your Direct Mail Mean Business with Free Mailing List Leads

Mailing lists are as common to marketers as reciting the ABC’s. But don’t just go through the motions when it comes to creating your targeted mailing list. If you are investing time and money into your marketing strategy, then you should guarantee that you are getting the maximum return. If you want a substantial increase […]

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January 16, 2018
Re-Motivate Clients to Reach their New Years Resolution

New Year’s Day has come and gone, which means there are millions of people who are now struggling to keep their resolutions. Unfortunately, many of these positive changes will go unfulfilled as, according to a study conducted by U.S. News, approximately 80% of resolutions will fail by mid-February. This news gets worse when you realize […]

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November 13, 2017
1st Party Data vs. 3rd Party Data

If you work in the marketing and advertising worlds, you know how vital data is to your campaign. If you don't have access to accurate data, then your marketing campaign may never realize its full ROI potential. There are multiple forms of data that will help your marketing engagement and reach, but how can you […]

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October 6, 2017
Dead Data Doesn't Deliver!

Using targeted mailing lists is a key factor in conducting profitable direct mail campaigns. Targeting potential customers will increase the possibility of generating new leads, which in turn provides an opportunity to secure new sales and generate profit.  In order for targeted mailing lists to work effectively, you must consider another key factor- using updated direct mailing lists for your […]

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September 21, 2017
THE IMPORTANCE OF DEMOGRAPHICS AND USING DATA MODELS

Do you feel like you’re blindfolded when it comes to targeting the right audience for your Direct Marketing campaigns? If you’re sitting there wondering “How do I even know who my ‘target audience’ is?” you may want to start figuring out who your current customers are first! Does it seem like most of your clients […]

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August 31, 2017
Domestic Travelers Data Card

The Domestic Travelers database consists of individuals who like to fly and drive to different travel destinations within the United States. Whether from Florida to New York, Los Angeles to Las Vegas, or from Texas to Washington State, there’s plenty to see and do in the red white and blue. This is a great file […]

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August 24, 2017
Road-Trippers Data Card

Some people prefer to travel by air, others like taking luxurious cruises on the sea. The Road-Trippers database consists of individuals who prefer to stay on the ground and reach their destination via road trip, whether in an RV, rental car, or their own vehicle. These adventurous consumers are excellent prospects for rental car offers, […]

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August 18, 2017
Cruise Enthusiasts Data Card

Cruise Enthusiasts have taken at least one cruise in their lifetime and have expressed interest in going on another cruise vacation. These prospects are excellent candidates for any type of cruise package, travel package, sweepstakes offer, discount offers, entertainment, hotels, and more. Narrow your audience by selecting demographics such as Age, Income, Net Worth, Presence […]

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