Recent Posts

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August 17, 2018
Boost Your Email Rates with this One Tactic

Our Head of Email Marketing, Dalton Francis, lets us in on his most effective tactic for improving email click-through-rates. Interviewer: We all want those opens and clicks. What is the most effective tactic for improving open and click-through-rates? Dalton: The most effective tactic for improving click-through-rates is proper list segmentation--specifically referring to removal of inactive […]

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June 20, 2018
Is Your Cold Call Tanking? Here's 7 Rescue Tips

There is a lot of general advice out there for beginners on how to do a sales pitch. But, what happens when you are towards the end of your call, and your prospect remains disinterested? We want to help you tackle this high-pressure, sticky situation to give you your best outcome. Learn how to own […]

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May 24, 2018
Beginner’s Guide to Your First Email Marketing Campaign

Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search […]

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April 16, 2018
Hack into Psychology to Improve Your Digital Marketing

At the end of the day we are only human. That means that we are still prone to our inner tendencies whether we like it or not. Here are 3 easy digital marketing strategies that rely on basic human psychology to help get the result that you want.   Psychological Principle: Reciprocity Reciprocity is the […]

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March 30, 2018
1st, 2nd, & 3rd Party Data: Do You Know the Difference?

There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. […]

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March 19, 2018
How to Heat Up Your Cold Calls

An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls […]

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March 13, 2018
How to Make Your Direct Mail Mean Business with Free Mailing List Leads

Mailing lists are as common to marketers as reciting the ABC’s. But don’t just go through the motions when it comes to creating your targeted mailing list. If you are investing time and money into your marketing strategy, then you should guarantee that you are getting the maximum return. If you want a substantial increase […]

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January 16, 2018
Re-Motivate Clients to Reach their New Years Resolution

New Year’s Day has come and gone, which means there are millions of people who are now struggling to keep their resolutions. Unfortunately, many of these positive changes will go unfulfilled as, according to a study conducted by U.S. News, approximately 80% of resolutions will fail by mid-February. This news gets worse when you realize […]

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November 13, 2017
1st Party Data vs. 3rd Party Data

If you work in the marketing and advertising worlds, you know how vital data is to your campaign. If you don't have access to accurate data, then your marketing campaign may never realize its full ROI potential. There are multiple forms of data that will help your marketing engagement and reach, but how can you […]

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October 6, 2017
Dead Data Doesn't Deliver!

Using targeted mailing lists is a key factor in conducting profitable direct mail campaigns. Targeting potential customers will increase the possibility of generating new leads, which in turn provides an opportunity to secure new sales and generate profit.  In order for targeted mailing lists to work effectively, you must consider another key factor- using updated direct mailing lists for your […]

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