Recent Posts

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October 18, 2018
5 Basic Tips to Improve Your Mortgage Marketing

Know Your Audience There are many types of buyers in the mortgage world. The 2 main types of buyers are people that want to refinance their current mortgage loan and new homebuyers. Refinance Borrowers Refinancing borrowers are generally going to be wiser and rate-focused when it comes to choosing the right offer for them. Borrowers […]

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October 5, 2018
Facebook Targeting Changes: How to Get Results Today

October 2018 is when Facebook removed several targeting options that made it very easy to reach your perfect customer. One of the reasons they did this was to win back the trust of their users due to the Cambridge Analytica scandal. These partner categories included helpful data such as homeowner status, financial information, purchasing behaviors […]

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October 2, 2018
Maximize Your Business with Email Marketing

With the rapid rise of social media, some wonder if emails, like fax machines, are going to become a thing of the past. While it is true that fax machines are slowly becoming obsolete in the workplace, emails are here to stay. E-mail marketing is in fact a highly effective method of driving conversions and […]

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September 1, 2018
Direct Mail Marketing (Advanced Guide + Expert Secrets)

There is no debating that direct mail marketing has been around for a while. The United States Postal Service has been around for 231 years. The Incan Empire had a complex mail delivery system as early as 1438-1533 CE. Humans have always loved communications and gifts in a tangible form delivered right to them. But […]

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August 17, 2018
Boost Your Email Rates with this One Tactic

Our Head of Email Marketing, Dalton Francis, lets us in on his most effective tactic for improving email click-through-rates. Interviewer: We all want those opens and clicks. What is the most effective tactic for improving open and click-through-rates? Dalton: The most effective tactic for improving click-through-rates is proper list segmentation--specifically referring to removal of inactive […]

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June 20, 2018
Is Your Cold Call Tanking? Here's 7 Rescue Tips

There is a lot of general advice out there for beginners on how to do a sales pitch. But, what happens when you are towards the end of your call, and your prospect remains disinterested? We want to help you tackle this high-pressure, sticky situation to give you your best outcome. Learn how to own […]

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May 24, 2018
Beginner’s Guide to Your First Email Marketing Campaign

Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search […]

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April 16, 2018
Hack into Psychology to Improve Your Digital Marketing

At the end of the day we are only human. That means that we are still prone to our inner tendencies whether we like it or not. Here are 3 easy digital marketing strategies that rely on basic human psychology to help get the result that you want.   Psychological Principle: Reciprocity Reciprocity is the […]

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March 30, 2018
1st, 2nd, & 3rd Party Data: Do You Know the Difference?

There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. […]

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March 19, 2018
How to Heat Up Your Cold Calls

An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls […]

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