October 2018 is when Facebook removed several targeting options that made it very easy to reach your perfect customer. One of the reasons they did this was to win back the trust of their users due to the Cambridge Analytica scandal. These partner categories included helpful data such as homeowner status, financial information, purchasing behaviors and several more.
This data made it so simple for advertisers to target:
- Homeowners with an income over $100,000
- Moms who are renting and likely to move
- Business travelers who own a Mercedes
Now, these targeting options and many more combinations can't be selected on Facebook. Below are all the options that are being removed as well as what you can do restructure your strategy to still target effectively on Facebook Ads.
Below is every targeting option in more detail that Facebook has removed. LISTGIANT however has this data which you can use to upload into Facebook as a custom audience.
Check out our current offer of 500 free consumer leads to new customers with no risk and no obligated commitment on your end.
Demographics - Financial
Income
1. $40,000 - $49,999
2. $50,000 - $74,999
3. $75,000 - $99,999
4. $100,000 - $124,999
5. $125,000 - $149,999
6. $150,000 - $249,999
7. $250,000 - $349,999
8. $350,000 - $499,999
9. Over $500,000
Net worth
1. $100,000 - $249,999
2. $250,000 - $499,999
3. $500,000 - $749,999
4. $750,000 - $999,999
5. $1,000,000 - $1,999,999
6. Over $2,000,000
Liquid Assets
0. $1 - $25,000
1. $25,000 - $49,999
2. $50,000 - $99,999
3. $100,000 - $249,999
4. $250,000 - $499,999
5. $500,000 - $999,999
6. $1,000,000 - $1,999,999
7. $2,000,000 - $2,999,999
8. Over $3,000,000
Demographics - Real Estate
Home Ownership
1. First time homebuyer
2. Homeowners
3. Renters
Home Type
1. Apartment
2. Condo
3. Multi family home
4. Single family home
Home Value
1. $50,000 - $99,999
2. $100,000 - $199,999
3. $200,000 - $299,999
4. $300,000 - $499,999
5. $500,000 - $699,999
6. $700,000 - $999,999
7. $1 Million+ - $1.9
8. Over $2,000,000
Household Composition
1.Grandparents
2. New parents
3. Veterans in home
4. Working women
5. Young & hip
6. Young adults in home
Demographics - Parents & Work
Parents
1.Moms
2. Big-city moms
3. Corporate moms
4. Fit moms
5. Green moms
6. Moms of grade school
7. kids
8. Moms of high school kids
9. Moms of preschool kids
10. Moms
11. New Moms
12. Moms of Pre School Kids
13. Soccer Moms
14. Stay-at-home moms
15. Trendy moms
Work
1. Small business
2. Office Type
Behaviors - Auto/ Cars
Automotive
1.Motorcycle
2. Purchased
3. New
4. Used
New vehicle buyers (near market)
1. Style
2. Crossover
3. Economy/compact
4. Full-size sedan
5. Full-size SUV
6. Hybrid/alternative fuel
7. Luxury sedan
8. Luxury SUV
9. Midsize car
10. Minivan
11. Pickup truck
12. Small/midsize SUV
13. Sports car/convertible
New vehicle shoppers (in market)
1.Make
2. Acura
3. Audi
4. BMW
5. Buick
6. Cadillac
7. Chevrolet car
8. Chevrolet truck
9. Chrysler
10. Dodge car
11. Dodge RAM
12. Fiat
13. Ford car
14. Ford truck
15. GMC
16. Honda
17. Hyundai
18. Infiniti
19. Jaguar
20. Jeep
21. Kia
22. Land Rover
23. Lexus
24. Lincoln
25. Mazda
26. Mercedes-Benz
27. MINI
28. Mitsubishi
29. Nissan
30.Porsche
31. Subaru
32. Toyota
33.Volkswagen
35. Volvo
New vehicle shoppers (max in market)
1.Crossover Vehicle
2. Entry/Economy/Compact
3. Full-size Sedan
4. Full-size SUV
5. Hybrid/Alternative Fuel
6. Luxury Sedan
7. Luxury SUV
8. Midsize Car
9. Minivan
10. Pickup Truck
11. Small/Mid-size SUV
12. Sports Car/Convertible
13. Hyundai
14.Infiniti
15. Jaguar
16. Jeep
17. Kia
18. Land Rover
19. Lexus
20. Lincoln
21. Mazda
22. Mercedes
23. Mercury
24. MINI
25. Mitsubishi
26. Nissan
27. Pontiac
28. Porsche
29. Saab
30. Saturn
31. Subaru
32. Suzuki
33. Toyota
34. Volkswagen
35. Volvo
Owners
1. After market
2. Auto parts
3. Auto parts and Accessories
Auto service buyer
1. Make
2. Acura
3. Audi
4. BMW
5. Buick
6. Cadillac
7. Chevrolet car
8. Chevrolet truck
9. Chrysler
10. Dodge car
11. Dodge RAM
12. Fiat
13. Ford car
14. Ford truck
15. Honda
16. Hummer
Behaviors- Vehicles/Car
Vehicle age
1.0 - 20 years old years old
2. Over 20 years old
Vehicle price
1.Less than $20,000
2. $20,000 - $$75,000
3. Over $75,000
Purchase type
1.Buy new (in market)
2. Buy new (near market)
3. Buy new or used (in market)
4. Buy new or used (near market)
5. Buy used (in market)
6. Lease (in market)
Purchased Vehicle
1. 0-47 months ago
2. Over 48 months ago
Style of Vehicle
1. Crossover
2. Economy/compact
3. Full-size sedan
4. Full-size SUV
5. Hybrid/alternative fuel
6. Luxury sedan
7. Luxury SUV
8. Midsize car
9. Minivan
10. Pickup truck
11. Small/midsize SUV
12. Sports car/convertible
Behaviors - B2B
Used vehicle buyers (in market)
1. Crossover
2. Economy/compact
3. Full-size sedan
4. Full-size SUV
5. Hybrid/alternative fuel
6. Luxury sedan
7. Luxury SUV
8. Midsize car
9. Minivan
10. Pickup truck
11. Small/midsize SUV
12. Sports car/convertible
B2B
1. Company size
2. 1,000-4,999 Employees
3. 10-49 Employees
4. 100-499 Employees
5. 5,000+ Employees
6. 50-99 Employees
7. 500-999 Employees
8. Less Than 10 Employees
Industry
1. Agriculture
2. Business Services
3. Construction
4. Consumer Services
5. Cultural & Recreation
6. Education
7. Finance
8. Government
9. Healthcare
10. Hospitality & Travel
11. Insurance
12. Legal
13. Logistics & Transportation
14. Manufacturing
15. Media & Internet
16. Real Estate
17. Restaurant
18. Retail
19. Telecommunications
20. Wholesale Trade
Seniority
1. Executive/C Suite
2. Mid-Management
Charitable Donations
1. All charitable donations
2. Animal welfare
3. Arts and cultural
4. Cancer Causes
5. Children's Causes
6. Environmental and wildlife
7. Health
8. Political
9. Veterans
Behaviors- Financial
Financial
1.Banking
2. Credit union member
3. Investments
4. Full-Service Investors
5. Highly likely investors
6. Independent Investors
7. Likely investors
8. Personal investments
9. Real estate investments
10. Semi-independent Investors
Spending methods
1.Active credit card user
2. Any card type
3. Bank cards
4. Gas, department and retail store
5. cards
6. High-end department store cards
7. Premium credit cards
8. Primarily cash
9. Primarily credit cards
10. Travel and entertainment cards
Job Role
1.Corporate executives
2. Financial professionals
Media
1.Radio
2. internet/satellite
3. Television
4. Show genre
5. Action shows
6. Adventure shows
7. Animals shows
8. Auto Racing shows
9. Auto shows
10. Baseball shows
11. Biography shows
12. Children’s shows
13. Comedy shows
14. Cooking shows
15. Docudrama shows
16. Drama shows
17. Educational shows
18. Entertainment shows
19. Health shows
20. Historical Drama shows
21. History shows
22. Home improvement shows
23. Horror shows
24. Law shows
25. Motorsports shows
26. News shows
27. Outdoors shows
28. Public Affairs shows
29. Reality shows
30. Religious shows
31. Romance shows
32. Science Fiction shows
33. Sitcom shows
34. Sports Event shows
35. Sports Talk shows
36. Travel shows
37. Western shows
Viewership habits
1.Heavy us tv viewers
2. Light us tv viewers
3. Moderate us tv viewers
Behaviors-Purchasing
Purchase behavior
1. Business purchases
2. Business marketing
Buyer profiles
1. Coupon users
2. DIYers
3. Fashionistas
4. Foodies
5. Gadget enthusiast
6. Gamers
7. Green living
8. Healthy and fit
9. Outdoor enthusiasts
10. Shoppers
11.Skiing, golfing and boating
12. Spa enthusiasts
13. Sportsmen
14. Trendy homemakers
Clothing
Men’s
1. Accessories
2. Big and tall apparel
3. Business apparel
4. Jeans
5. Men's fashion & apparel buyers
6. Winter seasonal shoppers
Women’s
1. Accessories
2. Business apparel
3. Discount apparel and accessories
5. Fine jewelry
6. Jewelry
7. Luxury brand apparel
8. Luxury retailers
9. Mid-ticket apparel and accessories
10. Women's shoes
11. Women's fashion & apparel buyers
12. Young women's apparel
Food and drink
1.Alcoholic beverages
2. Beer
3. Craft beer
4. Domestic beer
5. Import beer
6. Light beer
7. Premium beer
8. Spirits
9. Wine
Bakery
1.Bakery products
2. Beverages
3. Bottled water
4. Carbonated drinks
5. Coffee
6. Coffee (K-Cup)
7. Diet drinks
8. Energy drinks
9.Hot tea
10. Iced tea and lemonade
11. Juice
12. Non-dairy milk
13. Sports drinks
Cereal
1. All cereal
2. Children’s cereals
3. Fiber cereals
4. Hot cereals
Children’s food
1.Baby food and products
2. Children’s food
3. Children’s food and products
Condiments and dressings
1.condiments
2. Salad dressings
3. Cooking supplies
4. Baking
5. Spices
Dairy and eggs
1.Cheese
2. Dairy free
3. Eggs
4. Milk
5. Yogurt
Fresh and healthy
1.Frozen food
2. Frozen appetizers & snacks
3. Frozen bread & dough
4. Frozen breakfast
5. Frozen desserts
6. Frozen entrees
7. Frozen ethnic foods
8. Frozen fruit
9. Frozen meats and seafood
10. Frozen pasta
11. Frozen pizza
12. Frozen vegetables
13. Ice cream and novelties
Grocery shopper type
1.Premium brand groceries
2. Top spenders
Health food
1.Diet foods
2. Fresh produce
3. Low-fat foods
4. Natural and organics
Home cooking and grilling
1.Meat and seafood
2. Meat
3. Seafood
4. Soup
Sweets and snacks
1.Breakfast bars
2. Chocolate candy
3. Cookies
4. Crackers
5. Granola bars
6. Non-chocolate candy
7. Peanut butter and jelly
8. Salty snacks
Vegetarian
1.Vegetarian
Health and beauty
1. Antiperspirants & deodorants
2. Cosmetics
3. Fragrance
4. Hair care
5. Health & wellness buyers
6. Men's grooming
7. Oral care
8. Over-the-counter medication
9. Skin care
10. Sun care
11. Vitamins
Over the counter
1. Allergy relief
2. Cough and cold relief
3. Pain relief
Home and garden
1.Entertainment
2. Home improvement
3. Home renovation
4. Organization
5. Tools
Household products
1.Cleaning supplies
2. Food storage
3. Green cleaners and supplies
4. Laundry supplies
Kids products
1.Baby care
2. Baby toys
Pet products
1.Cat food and products
2. Cat owners
3. Dog food and products
4. Dog owners
Purchase types
1. Appliances & accessories
2. Arts and crafts
3. Baby products
4. Beauty accessories
5. Children's apparel
6. Consumer electronics buyers
7. Cosmetics
8. Electronics
9. Home furnishing and accessories
10. Home office
11. Small and home office products
12. Software
13. Toys
14. Travel supplies
15. Upscale travel and services
16. Women's apparel
Restaurant
1.Fine dining
2. Mid range restaurants/non quick serve
Behaviors- Shopping and Leisure
Residential Profiles
1. Likely to move
2. New mover
3. Recent homebuyer
4. Recent mortgage borrower
Store types
1. Department stores
2. Discount department store
3. Gift shoppers
4. Gyms & fitness clubs
5. High end retail
6. Low-end retail
7. Low-end department store
8. Luxury store
Sports and outdoor
1.Cycling
2. Fishing
3. Fitness
4. Golf and tennis
5. Hiking and camping
6. Hunting
7. Running
8. Winter sports
Subscription services
1.Auto insurance online
2. Higher education
3. Mortgage online
4. Prepaid debit cards
5. Satellite tv
6. Technology
7. Kindle eReader
8. Use and eReader
Travel
1.Business travelers
2. Business travelers (international)
3. Business travelers (US)
4. Casino vacations
5. Cruises
6. Family vacations
7. Frequent flyers
8. Leisure travelers
9. Personal travelers (international)
10. Personal travelers (US)
11. Timeshares
Conclusion
Do you want to try using the best possible data list from List Giant that can help you target your customers on Facebook and Instagram with unbelievable precision? Well, you're in luck... List Giant is currently offering 500 free consumer leads to new customers with no risk and no obligated commitment on your end. Try our high-quality data and see how it boosts your Facebook Advertising campaign.
LISTGIANT data is conveniently stored on a List Portal that allows you to download your lists with demographic and psychographic filtering options. Please give us a call at (800) 547-8080 for List Portal help, or schedule a walk through.