Senior citizens are the fastest-growing demographic in America. In fact, by 2035 they will make up 25% of the population. As mentioned before over 200,000 seniors are turning 65 every month. This is a huge opportunity for businesses to market their products and services to this group. But before you start sending out emails, direct mail or telemarketing to those seniors on the turning 65 list , you need to do your research.
The first step is identifying which generation of senior citizens you want to target. Each generation has different needs and desires; so, it's important that you tailor your marketing strategy accordingly. Next, take an honest look at what your company offers as a product or service. Is it geared towards a particular age group? If so, make sure you use marketing strategies that are most effective for the generation you want to target.
Step 1: Identify which type of senior you want to target on the US senior citizen turning 65 list. Some listings are more comprehensive, while others may be regional. Once you have identified the right type for your needs, it's time to determine how many people need to be on the list.
Step 2: Determine how many people need to be on the list. Once you identify the number of people, it will be easier to make a more accurate cost estimate to reach them on the turning 65 list.
Step 3: Understand the type of additional information you need about the senior citizens. There are many types of data and LISTGIANT has different strategies to collect those.
Step 4: Figure out how often you plan on mailing or contacting your list before they unsubscribe from being contacted by you. You should never contact the turning 65 list more than once a month.
Step 5: Come up with a message that will resonate with your audience. This can be the most difficult part of this process because you want to make sure the message resonates not just for one or two of your most common demographics, but for all of them.
Step 6: Come up with a way to send the message. This can be done through an autoresponder service like Mailchimp but they do not allow you to upload a list of seniors that haven't opted in to your company. It could also be sent manually by using a spreadsheet and sending them one at a time if you have a lot of emails to send. Luckily at LISTGIANT we have servers and marketing specialists that can help you get your message out there quickly and efficiently. Learn more about our email marketing services.
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Over the past 15 years we have helped more than 4000 companies reach their marketing goals. We now provide comprehensive digital marketing services including: list generation, brand development, website design, content creation, automation configuration, email campaigns, messenger marketing, social media outreach, SEO and Google advertising. We look forward to working with you.