LIST DATA HYGIENE SERVICES
INCREASE THE EFFECTIVENESS OF YOUR MARKETING CAMPAIGNS WITH DATA HYGIENE SERVICES
On every campaign, you should feel confident that the marketing list you are using will be accurate and deliverable. If you’re using an outdated list, you’ll end up wasting resources on returned mail, bad addresses, and other inaccurate contact information.
Through a full suite of data hygiene services, LISTGIANT will ensure that the contact information on your file meets current industry standards when it comes to postal delivery, email delivery, and phone connect rates.
LEARN MORE ABOUT HYGIENE SERVICES
INCREASED DELIVERY RATES AND REDUCE
COST RESULT OF USING UPDATED, ACCURATE LISTS.
ListGIANT is able to fulfill all the Data Hygiene services you need under one roof. Our data processors can take your existing databases and update them based on the most current contact information available. If we are processing a custom database for you, we always ensure that the data will be pulled according to the latest updates as recommended by the USPS. You’ll always receive the benefit of receiving postal discounts when you utilize hygiene services such as NCOA and MaxCOA.
Running your mailing databases through an NCOA (National Change Of Address) process at least every 95 days is required by US postal regulations. ListGIANT.com streamlines your data cleansing processes by first standardizing and de-duping your files and then passing your valid records through NCOA.
Regulatory boards that oversee marketing practices have enacted Do Not Mail policies in order to ensure the privacy of the general public. ListGIANT.com is aligned perfectly to suppress out any contact records that may appear on the DMA’s pander file for all direct mail campaigns.
DE-DUPING AND NIXIE
LISTGIANTGIANT mailing list ‘merge & purge process’ (otherwise known as “nixie mail elimination”) helps prevent nixies from tarnishing your mailing campaign as names & addresses are tested for misspellings, transpositions, abbreviations, and variations to improve the matching process
CHANGE OF ADDRESS
For mailing lists that haven’t been properly updated or maintained, MaxCOA rejuvenates your files by updating your lists with the latest change of address data filed with the USPS. MaxCOA also includes up to two previous addresses and moving data for the last 60 months.
Our mailing lists are authenticated through DPV (Delivery Point Verification), DSF (Delivery Sequence File), CASS (Coding Accuracy Support System Certification), and LACS (Locatable Address Conversion System). In addition, we provide Deceased Processing, which allows you to eliminate deceased individuals from your mailings.