When it comes to marketing, you want your advertising, press releases, blog posts, and other communications to reach as many people in your target market as possible. The more eyes on what you have to say about a product or service, the better chance they will be interested in learning more. And how can you get those eyeballs?
The answer is simple: buying military personnel and veteran email lists.
Purchasing these types of contact lists can give you access to the people in your target audience, as well as a variety of information that could be useful for marketers because most Americans have served at some point. It was recently estimated that nearly 45 million U.S. citizens have served in the armed forces at some point, a number that is roughly equivalent to one-third of the entire population.
Veteran email lists can be particularly effective for companies and organizations to market products or services geared toward military personnel, veterans, and their families. These products and services may include tactical gear like boots and uniforms, body armor or combat helmets, and software and hardware systems like the GPS tracking devices used in drone aircraft.
One of the biggest reasons is that people on these contact lists are already interested in what you're selling or promoting because they either currently serve or previously served their country. These individuals also tend to be more willing to provide contact information because they are familiar with the military recruiters' process when finding recruits. That is a result of having gone through their enlistment process and being asked for phone numbers, email addresses, and other related details about themselves.
Veteran email lists don't just contain people who have already demonstrated an interest in your products or services. They also contain detailed information about their interests and hobbies, places where they have served since joining the military (which could include locations all over the world), and any organizations they belong to or volunteer with. This information can be used to develop a more detailed profile of the target market for your products and services and create better marketing materials that appeal directly to these individuals.
If you're looking for a cost-efficient way to advertise your offer and increase response rates, email marketing is an excellent tool to use. According to the DMA, email marketing provides an ROI greater than 70-to-1 and averages an ROI of $38 for every $1 spent. In addition to boosting your ROI, email marketing will allow you to measure campaign results in real time.
There are many key elements that will determine the successful outcome of a marketing campaign. When it comes to email marketing, a well-designed HTML creative and a low SPAM score are highly important. In addition, the email addresses you send your message to must also be valid and active. ListGIANT utilizes and looks at over 30 elements involved in validating, cleaning, and testing our email lists so that we can guarantee the highest inbox delivery rate possible.
Through our relationships with hundreds of partners and affiliates, we bring in millions of new emails each month. These originate from online quotes, order forms, purchases, lead generation, sweepstakes, and more. With over 400 demographic and psychographic traits, we can filter our database to give you the perfect prospect each time, with the assurance that the email is valid and the individual resides at that address.
Regular email deployments offer an excellent, efficient, and cost-effective way to capture and maintain the attention of your customer base. But what happens when you want to send an email campaign to an untapped audience? Standard platforms make it impossible to do so. Thankfully, LISTGIANT can handle all the deployment solutions you need, whether you’re conducting a nurture campaign to existing clients or you’re reaching out to brand new prospects.
ABOUT GIANT PARTNERS
Over the past 15 years we have helped more than 4000 companies reach their marketing goals. We now provide comprehensive digital marketing services including: list generation, brand development, website design, content creation, automation configuration, email campaigns, messenger marketing, social media outreach, SEO and Google advertising. We look forward to working with you.