MODELING & PROFILING
It’s important to focus your marketing efforts on an audience that is qualified, in one way or another, to invest in your product or service. In order to determine this, you need to take a look at your current customers, or research who your competition is going after.
LISTGIANT modeling and profiling services will help determine who your “Perfect 10” customers are. From there, we can provide you with lists that will give you the opportunity to market to specific prospect and customer segments.
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Did you know that targeted advertisements are almost twice as effective as non-targeted ads? Determining who your perfect audience is will help you take a more targeted approach, which will help you achieve a higher response rate. There are three main factors that can reveal who your perfect customers are: geographic location, demographics, and psychographics. While no two customers are exactly the same, we can identify specific geographic, demographic, and psychographic patterns to help identify what type of customers and prospects will be most responsive to your advertisements.
When we uncover specific demographic, geographic, and psychographic traits of your customers, we can paint a detailed portrait of who your perfect prospects are.
We can use a number of demographic points to identify the key traits of your customer base, including homeownership, income, age, marital status, and more.
We will analyze your customer database and provide vital geographic details that will help you understand which territories you should focus your marketing efforts on.