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Did you know that targeted advertisements are almost twice as effective as non-targeted ads? Determining who your perfect audience is will help you take a more targeted approach, which will help you achieve a higher response rate. There are three main factors that can reveal who your perfect customers are: geographic location, demographics, and psychographics. While no two customers are exactly the same, we can identify specific geographic, demographic, and psychographic patterns to help identify what type of customers and prospects will be most responsive to your advertisements.