January 8, 2014

3 Simple Steps To Successful B2B Email Marketing

Happy New Year from your friend’s at List Giant. If you haven’t started using email as a means of marketing or are still on your “winter marketing break”; it’s time for you to wake up and start smelling the response rates. Email marketing is notorious for helping businesses maintain a lasting connection with their audience by giving them an effective, affordable, easy way to send out relevant information and offers on a regular basis. In addition, it also helps businesses get a comprehensive, real-time look at who their audience is based on how they respond to each advertisement.

Before you begin B2B Email Marketing, you’ll want to follow these simple steps:

Establish The Goal Of Each Campaign

Is your goal to build brand awareness? Or do you want to generate leads? Whatever it is, your message needs to be clear, obvious, and relevant.  For instance, if you want to generate leads, then you probably want to drive your audience directly to a contact form on your website or to a unique landing page.  Make sure the “call to action” in your email advertisement is clear-as-day – this includes making it easy for your audience to see and click on website/landing page links.

If you want to build brand awareness, then you need to determine how you want to be seen by your audience.  What will make your brand’s message most memorable? What are the trends in your industry right now?  Be aware of what is working, and put your own unique spin on things to attract the right attention. Get with your marketing staff, brainstorm, and establish a firm grasp on your brand’s “image” before you begin.

Determine Who Your Audience Is

Contrary to what you may believe, not every executive or business owner out there will want to look at your B2B email.  So, before you begin any B2B email campaign, you’ll want to determine the best industry, demographics, behavioral info, and contact titles to go after.  When it comes to formulating who your ideal audience is, don’t be afraid to be discriminative. Perhaps businesses with under 10 employees won’t be interested in your product or service.  And, you probably won’t want to advertise to your competitors.  Take as much time as you can to flush all of these details out so that you can hit the “send” button with as much confidence as possible.

Obtain A Targeted, Updated B2B Email List

Talk to LISTGIANT about obtaining the best performing business email lists for your B2B campaign.  We will set you up with the demographics, geography, and other attributes you need to maximize the response rates of your email campaigns.  In addition, we’ll help you determine what strategies will help your business achieve higher open and click-thru rates, decreased unsubscribe rates and higher conversion rates.

Contact List Giant about B2B email marketing today at 800-383-1381!

 

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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