Email marketing campaigns can help drive success and increase customers' levels of engagement. But this is only possible when done right. One great example is from Amazon Pharmacy. What can we learn from their email marketing?
Think of your email campaigns as stories. They should grab the reader's attention and have a satisfying end.
In this email marketing example, they shared the story of a customer who switched to Amazon Pharmacy and saved money. The email details the benefits, like 24/7 support and home delivery. However, following legal rules, including a physical address and unsubscribe link, is essential.
Top 3 Best Healthcare Email Marketing Examples
Here, we have listed some of the best examples to inspire your next email marketing campaign.
1. Amazon Pharmacy Email Marketing Campaign
Let's have a detailed look at Amazon Pharmacy's email marketing campaign and understand what we can learn from this big company about email marketing.
This example tells us to think of our email campaigns like stories. They should grab the reader's attention from the start and end with a satisfying finish. If not, it is a waste of time for everyone!
The story is simple in this email: A customer (hopefully, the person getting the email) switched to Amazon Pharmacy. That's the beginning. And the end? The customer saved lots of money!
But what's important is the middle of the story. In this case, the customer had problems with their old prescription system. Luckily, Amazon showed how switching could solve these problems:
- 24/7 pharmacist support helps when customers are confused.
- Amazon promises to save money when customers need it.
- And when customers are tired, Amazon promises to deliver their medications to their door.
All these points make the email interesting and useful for patients.
2. Sesame Email Marketing Campaign
Another best healthcare email marketing example is from Sesame. It tells us to treat email marketing like a comedy show. You got to know what your audience likes and when to deliver the punchline.
Sesame Rx nails it with its email campaign, grabbing attention with a catchy headline and clear call-to-action. They offer helpful info and support links, making it easy for patients to understand and engage with their content.
3. Loma Lima University Email Marketing Campaign
Loma Lima University Health in California's email marketing example is also one of the best ones. They do something different with their email marketing. They mix educational content with their usual appointment reminders and personal emails.
This email campaign is for older people and seniors. It discusses heart health and includes links to blog posts and videos about it. These links help patients learn more about their health. The email also has a video link. Videos are more interesting than just reading words. So, in short, this example teaches us to use links to blog posts and videos in email marketing campaigns to make them more interactive.
Conclusion
These are some of the best healthcare email marketing examples. They teach us to use compelling narrative stories in our emails, catchy headlines, clear Call to Action buttons, and videos and links to blog posts to make the emails more interactive.
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Frequently Asked Questions
What is an example of an email best practice?
There are various best practices for email marketing, such as personalizing emails with the recipient's name and relevant content, avoiding a no-reply email, and writing casually and friendly. You must adopt these practices for effective email marketing.
What is a good email address for marketing?
A good email address for marketing usually consists of your domain name. Instead of yourbusinessname@gmail.com try going for info@yourbusinessname.com. This email can be used for various purposes, such as marketing, customer queries, and much more.
Is info@ a good email?
Yes. Info@ is a commonly used and acceptable email address for general inquiries. It also reduces the chances of being considered as a spam email.