There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. […]

An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls […]

Mailing lists are as common to marketers as reciting the ABC’s. But don’t just go through the motions when it comes to creating your targeted mailing list. If you are investing time and money into your marketing strategy, then you should guarantee that you are getting the maximum return. If you want a substantial increase […]

New Year’s Day has come and gone, which means there are millions of people who are now struggling to keep their resolutions. Unfortunately, many of these positive changes will go unfulfilled as, according to a study conducted by U.S. News, approximately 80% of resolutions will fail by mid-February. This news gets worse when you realize […]

If you work in the marketing and advertising worlds, you know how vital data is to your campaign. If you don't have access to accurate data, then your marketing campaign may never realize its full ROI potential. There are multiple forms of data that will help your email marketing engagement and reach, but how can […]