Congratulations. You have decided to run your first email marketing campaign. This is a great decision. 85% of U.S. retailers believe that Email marketing is one of the best customer acquisition approaches. And this belief isn’t unfounded. 72% of consumers use and prefer email for their business communications. And, email has higher conversation rates than search […]

At the end of the day we are only human. That means that we are still prone to our inner tendencies whether we like it or not. Here are 3 easy digital marketing strategies that rely on basic human psychology to help get the result that you want. Psychological Principles Reciprocity: Reciprocity is the social […]

There are three types of data in the marketing world. Do you know the difference? Data knowledge is crucial when mapping out your marketing campaign. Data gives you insight into your customers, prospects, and potential partners. Learn more about the three types of data to plan your next marketing campaign with confidence and successful results. […]

An Interview with Brandon Drews, a Senior Sales Consultant It’s a Numbers Game Interviewer: How nervous were you for your first cold call? Brandon: I was a little nervous, because I didn’t necessarily know exactly what we were selling. I had a basic idea. But, I think what helped was doing as many phone calls […]

Mailing lists are as common to marketers as reciting the ABC’s. But don’t just go through the motions when it comes to creating your targeted mailing list. If you are investing time and money into your marketing strategy, then you should guarantee that you are getting the maximum return. If you want a substantial increase […]