According to an article on dmnews.com, a 2013 study revealed that 80% of consumers are receiving more marketing messages that include their first and last name than they did five years ago. The study also revealed that 70% of these consumers agree with the following statement: “Many of the personalized messages I receive are annoying […]

Email marketing is an excellent way for companies to generate more leads, retain customers, and build brand awareness.  However, the means by which you approach email marketing will be different than how you approach a direct mail campaign- or any other marketing channel for that matter. To make things simple, let’s compare Email marketing with […]

I had a bad dream last night.  Well, maybe it was more like a nightmare. In my dream, there was no such thing as marketing, advertising, or brands for that matter.  Even word-of-mouth advertising was a totally foreign concept.  Some people might think that a world without advertising would be a dream come true – […]

When it comes to direct mail, nothing annoys me more than receiving letters or postcards about a product or service that is completely irrelevant to my interests and/or demographic.  Call me a direct marketing snob, call me what you will - I’ve got a valid point to make here. Mail offers from local dental clinics, […]

Recent news about the postal rate increase has put a bad taste in the mouth of direct mailers across the country. Some may be entertaining the idea of ditching direct mail altogether in order to pursue a less-expensive marketing channel. According to Henry Schuck, CEO and cofounder of Discover Org, there’s no reason for businesses […]