Without a shadow of a doubt, there are many sales reps that struggle with the fear of rejection. This can make it difficult for them to perform at their best and complete their tasks each day. It is nearly impossible to make B2C or B2B telemarketing calls without feeling awkward, nervous, or judged when you […]

In addition to discounts, freebies, and other promotions, what can your business do to attract more customers? It may sound simple and a little boring, but incorporating your company’s guarantee into your business to business direct marketing sales pitch could make all the difference. Unfortunately, there are some businesses out there who promise too much […]

Although email marketing is a great tool and should definitely be adopted by any business looking to expand their customer base, direct mail marketing will never go out of fashion. Check out the following facts: Not Everyone Has an Email Address The internet is still a relatively new phenomenon for some people out there.  You […]

So, the automotive dealership you work for wants to do a direct mail campaign to advertise their brand new fleet of luxury SUV’s. You’ve been instructed to send out high-end mailers to a USPS EDDM list within a 15 mile radius of the store. “This will be a cinch”, you think. After all, you’ve done […]

The question “Is email marketing dead?” seems to be floating around more and more these days. With bulging SPAM folders and Junk Mail settings cranked so high that Mom’s emails don’t even make it through, many businesses and consumers (and Moms) are answering this question with a big, fat “YES!”. If you consider yourself to […]