August 17, 2018

Boost Your Email Rates with this One Tactic

Our Head of Email Marketing, Dalton Francis, lets us in on his most effective tactic for improving email click-through-rates.

Interviewer: We all want those opens and clicks. What is the most effective tactic for improving open and click-through-rates?

Dalton: The most effective tactic for improving click-through-rates is proper list segmentation--specifically referring to removal of inactive subscribers and targeting the right ones. In a world where engagement and reputation determine your deliverability, taking steps to increase engagement will ultimately provide you with more opportunities for click-throughs as more subscribers receive your email and ultimately engage.


Interviewer: So what exactly does list segmentation do?

Dalton: Segmentation allows you to reach the right user base and target them in a much more personalized way. For example, let's picture a mother that has a son who needs basketball shoes. Instead of emailing a general Nike shoe advertisement, we email the mother a photo featuring a mom dropping off her son at basketball practice with his shoes in her hands. This simple photo swap allows the mother, a consumer, the opportunity to better visualize yourself with a particular product or service.

email list

Interviewer: Have you always implemented list segmentation?

Dalton: Before we dove into list segmentation we were implementing the industry standard of targeting subscribers with mass email blasts. As a result, we were seeing significantly below average click-through rates and above average unsubscribes. These rates weren't cutting it. We want the highest open and click-through rates possible. Currently we capitalize on the data acquired from our subscribers to target them with their interests and use their data to create personalized messages that look closer to one-to-one conversation than mass "shot in the dark" promotional emails. We have seen up to a 1100% increase in open rates and up to 2000% click-through-rate improvement since implementing segmentation and personalization.

list segmentation click-through

Interviewer: Any lessons learned from your experiences using list segmentation?

Dalton: The lesson learned is that while your marketing database is an asset you should not look at it in terms of dollars. Every contact in your database is a human being with unique needs and preferences. The faster you can implement list segmentation, the faster you will see those click-through rates skyrocket.


cold call tips

ListGIANT hopes that you enjoyed our interview on how to boost email open and click-through rates. With targeted, deliverable email lists and the right email marketing strategy, businesses can get their email marketing messages in front of their ideal audience. Buy a targeted email list based on your specific demographic, psychographic, and geographic requirements to get maximum results.

ListGIANT is currently offering 500 free sales leads to new customers with no risk and no obligated commitment on your end. ListGIANT’s data is conveniently stored on a List Portal that allows you to download your lists with demographic and psychographic filtering options. Please give us a call at (800) 547-8080 for List Portal help, or schedule a walk through.



What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Marital Status
Presence of Credit Card
Pet Owner
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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