December 3, 2012

Anger-Bird-Like Response When Buying Consumer Email Lists

Boy were you wrong, when you thought all you had to do was launch your website and simply wait for customers to flock to the checkout page...after all, you determined ‘everyone’ is a prospective customer.

Sure, you did a lot of homework and relied on your circle of trusted advisers, but, let’s face it, you may have gotten the most important part completely wrong:  Identifying who your customer really is.

This oversight became really evident with the first email campaign you initiated. You searched for just any consumer email lists for sale, a ‘general’ list from a broker you knew little about, but who offered thousands of names and email addresses ‘guaranteed’ to reach a mass audience.

But when the replies to your transactional email campaign started coming in, you realized those customers you emailed led multi-faceted lives with many interests and tastes and who lived in flux as their families grew, etc.

In short, you can say that ill-timed and ill-directed emails using ill-gotten lists bring can bring you a flock of confused replies:

THE ANGRY-BIRD RESPONSE

How did you think the over-50 market would respond to your offering baby clothing and accessories? Talk about a wasted email message, and a total trashing of your company brand---count on these recipients to increase the bounce rate on your website, and throw your emails into the abyss of Spam.

THE ‘MONOLITHIC’ CUSTOMER

Forget it, there isn’t one. Get to know the layers of your customer, their behaviors and likes and even their moods---try engaging them on social media as a follow-up to your email campaign. Coupons? Birthdays?

Remember, it’s all about getting down deep with that email list, selecting all the right attributes and compiling a picture of that Perfect Customer that matches your product and service offerings.

It’s never a simple matter of buying just any list and hoping for the best.

Contact LISTGIANT, let our team of lists specialists work with you in building that Perfect Customer list, and then let us provide you with one targeted exactly to that profile. Call us today 800-383-1381.

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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