October 5, 2018

Facebook Targeting Changes: How to Get Results Today

October 2018 is when Facebook removed several targeting options that made it very easy to reach your perfect customer.

One of the reasons they did this was to win back the trust of their users due to the Cambridge Analytica scandal.

These partner categories included helpful data such as homeowner status, financial information, purchasing behaviors and several more.

This data made it so simple for advertisers to target:

  • Homeowners with an income over $100,000
  • Moms who are renting and likely to move
  • Business travelers who own a Mercedes

Now, these targeting options and many more combinations can't be selected on Facebook.

Below are all the options that are being removed as well as what you can do restructure your strategy to still target effectively on Facebook Ads.

Below is every targeting option in more detail that Facebook has removed.

ListGiant however has this data which you can use to upload into Facebook as a custom audience.

Check out our current offer of 500 free consumer leads to new customers with no risk and no obligated commitment on your end.

 


Demographics - Financial

Income

1. $40,000 - $49,999

2. $50,000 - $74,999

3. $75,000 - $99,999

4. $100,000 - $124,999

5. $125,000 - $149,999

6. $150,000 - $249,999

7. $250,000 - $349,999

8. $350,000 - $499,999

9. Over $500,000

Net worth

1. $100,000 - $249,999

2. $250,000 - $499,999

3. $500,000 - $749,999

4. $750,000 - $999,999

5. $1,000,000 - $1,999,999

6. Over $2,000,000

Liquid Assets

0. $1 - $25,000

1. $25,000 - $49,999

2. $50,000 - $99,999

3. $100,000 - $249,999

4. $250,000 - $499,999

5. $500,000 - $999,999

6. $1,000,000 - $1,999,999

7. $2,000,000 - $2,999,999

8. Over $3,000,000

 

Demographics - Real Estate

Home Ownership

First time homebuyer

Homeowners

Renters

Home Type

Apartment

Condo

Multi family home

Single family home

 

Home Value

$50,000 - $99,999

$100,000 - $199,999

$200,000 - $299,999

$300,000 - $499,999

$500,000 - $699,999

$700,000 - $999,999

$1 Million+ - $1.9

Over $2,000,000

 

Household Composition

Grandparents

New parents

Veterans in home

Working women

Young & hip

Young adults in home

 

Demographics - Parents & Work

Parents

Moms

Big-city moms

Corporate moms

Fit moms

Green moms

Moms of grade school

kids

Moms of high school kids

Moms of preschool kids

Moms

New Moms

Moms of PreSchool Kids

Soccer Moms

Stay-at-home moms

Trendy moms

 

Work

-Small business

-Office Type

 

Behaviors - Auto/ Cars

 

Automotive

Motorcycle

Purchased

New

Used

 

New vehicle buyers (near market)

Style

Crossover

Economy/compact

Full-size sedan

Full-size SUV

Hybrid/alternative fuel

Luxury sedan

Luxury SUV

Midsize car

Minivan

Pickup truck

Small/midsize SUV

Sports car/convertible

New vehicle shoppers (in market)

Make

Acura

Audi

BMW

Buick

Cadillac

Chevrolet car

Chevrolet truck

Chrysler

Dodge car

Dodge RAM

Fiat

Ford car

Ford truck

GMC

Honda

Hyundai

Infiniti

Jaguar

Jeep

Kia

Land Rover

Lexus

Lincoln

Mazda

Mercedes-Benz

MINI

Mitsubishi

Nissan

Porsche

Subaru

Toyota

Volkswagen

Volvo

New vehicle shoppers (max in market)

Crossover Vehicle

Entry/Economy/Compact

Full-size Sedan

Full-size SUV

Hybrid/Alternative Fuel

Luxury Sedan

Luxury SUV

Midsize Car

Minivan

Pickup Truck

Small/Mid-size SUV

Sports Car/Convertible

Hyundai

Infiniti

Jaguar

Jeep

Kia

Land Rover

Lexus

Lincoln

Mazda

Mercedes

Mercury

MINI

Mitsubishi

Nissan

Pontiac

Porsche

Saab

Saturn

Subaru

Suzuki

Toyota

Volkswagen

Volvo

 

Owners

After market

Auto parts

Auto parts and Accessories

 

Auto service buyer

Make

Acura

Audi

BMW

Buick

Cadillac

Chevrolet car

Chevrolet truck

Chrysler

Dodge car

Dodge RAM

Fiat

Ford car

Ford truck

Honda

Hummer

 

Behaviors- Vehicles/Car

Vehicle age

0 - 20 years old years old

Over 20 years old

 

Vehicle price

Less than $20,000

$20,000 - $$75,000

Over $75,000

 

Purchase type

Buy new (in market)

Buy new (near market)

Buy new or used (in market)

Buy new or used (near market)

Buy used (in market)

Lease (in market)

Purchased Vehicle

0-47 months ago

Over 48 months ago

 

Style of Vehicle

Crossover

Economy/compact

Full-size sedan

Full-size SUV

Hybrid/alternative fuel

Luxury sedan

Luxury SUV

Midsize car

Minivan

Pickup truck

Small/midsize SUV

Sports car/convertible

 

Behaviors - B2B

Used vehicle buyers (in market)

Crossover

Economy/compact

Full-size sedan

Full-size SUV

Hybrid/alternative fuel

Luxury sedan

Luxury SUV

Midsize car

Minivan

Pickup truck

Small/midsize SUV

Sports car/convertible

 

B2B

Company size

1,000-4,999 Employees

10-49 Employees

100-499 Employees

5,000+ Employees

50-99 Employees

500-999 Employees

Less Than 10 Employees

Industry

Agriculture

Business Services

Construction

Consumer Services

Cultural & Recreation

Education

Finance

Government

Healthcare

Hospitality & Travel

Insurance

Legal

Logistics & Transportation

Manufacturing

Media & Internet

Real Estate

Restaurant

Retail

Telecommunications

Wholesale Trade

 

Seniority

Executive/C Suite

Mid-Management

Charitable Donations

All charitable donations

Animal welfare

Arts and cultural

Cancer Causes

Children's Causes

Environmental and wildlife

Health

Political

Veterans

 

Behaviors- Financial

Financial

Banking

Credit union member

Investments

Full-Service Investors

Highly likely investors

Independent Investors

Likely investors

Personal investments

Real estate investments

Semi-independent Investors

 

Spending methods

Active credit card user

Any card type

Bank cards

Gas, department and retail store

cards

High-end department store cards

Premium credit cards

Primarily cash

Primarily credit cards

Travel and entertainment cards

 

Job Role

Corporate executives

Financial professionals

Media

Radio

internet/satellite

Television

Show genre

Action shows

Adventure shows

Animals shows

Auto Racing shows

Auto shows

Baseball shows

Biography shows

Children’s shows

Comedy shows

Cooking shows

Docudrama shows

Drama shows

Educational shows

Entertainment shows

Health shows

Historical Drama shows

History shows

Home improvement shows

Horror shows

Law shows

Motorsports shows

News shows

Outdoors shows

Public Affairs shows

Reality shows

Religious shows

Romance shows

Science Fiction shows

Sitcom shows

Sports Event shows

Sports Talk shows

Travel shows

Western shows

 

Viewership habits

Heavy us tv viewers

Light us tv viewers

Moderate us tv viewers

 

Behaviors-Purchasing

Purchase behavior

Business purchases

Business marketing

 

Buyer profiles

Coupon users

DIYers

Fashionistas

Foodies

Gadget enthusiast

Gamers

Green living

Healthy and fit

Outdoor enthusiasts

Shoppers

Skiing, golfing and boating

Spa enthusiasts

Sportsmen

Trendy homemakers

Clothing

Men’s

Accessories

Big and tall apparel

Business apparel

Jeans

Men's fashion & apparel buyers

Winter seasonal shoppers

 

Women’s

Accessories

Business apparel

Discount apparel and accessories

Fine jewelry

Jewelry

Luxury brand apparel

Luxury retailers

Mid-ticket apparel and accessories

Women's shoes

Womens fashion & apparel buyers

Young women's apparel

Food and drink

Alcoholic beverages

Beer

Craft beer

Domestic beer

Import beer

Light beer

Premium beer

Spirits

Wine

 

Bakery

Bakery products

Beverages

Bottled water

Carbonated drinks

Coffee

Coffee (K-Cup)

Diet drinks

Energy drinks

Hot tea

Iced tea and lemonade

Juice

Non-dairy milk

Sports drinks

 

Cereal

All cereal

Children’s cereals

Fiber cereals

Hot cereals

 

Children’s food

Baby food and products

Children’s food

Children’s food and products

 

Condiments and dressings

condiments

Salad dressings

Cooking supplies

Baking

Spices

 

Dairy and eggs

Cheese

Dairy free

Eggs

Milk

Yogurt

 

Fresh and healthy

Frozen food

Frozen appetizers & snacks

Frozen bread & dough

Frozen breakfast

Frozen desserts

Frozen entrees

Frozen ethnic foods

Frozen fruit

Frozen meats and seafood

Frozen pasta

Frozen pizza

Frozen vegetables

Ice cream and novelties

 

Grocery shopper type

Premium brand groceries

Top spenders

 

Health food

Diet foods

Fresh produce

Low-fat foods

Natural and organics

 

Home cooking and grilling

Meat and seafood

Meat

Seafood

Soup

 

Sweets and snacks

Breakfast bars

Chocolate candy

Cookies

Crackers

Granola bars

Non-chocolate candy

Peanut butter and jelly

Salty snacks

Vegetarian

Vegetarian

Health and beauty

Antiperspirants & deodorants

Cosmetics

Fragrance

Hair care

Health & wellness buyers

Men's grooming

Oral care

Over-the-counter medication

Skin care

Sun care

Vitamins

Over the counter

Allergy relief

Cough and cold relief

Pain relief

Home and garden

Entertainment

Home improvement

Home renovation

Organization

Tools

 

Household products

Cleaning supplies

Food storage

Green cleaners and supplies

Laundry supplies

 

Kids products

Baby care

Baby toys

 

Pet products

Cat food and products

Cat owners

Dog food and products

Dog owners

Purchase types

Appliances & accessories

Arts and crafts

Baby products

Beauty accessories

Childrens apparel

Consumer electronics buyers

Cosmetics

Electronics

Home furnishing and accessories

Home office

Small and home office products

Software

Toys

Travel supplies

Upscale travel and services

Women's apparel

Restaurant

Fine dining

Mid range restaurants/non quick serve

 

Behaviors- Shopping and Leisure

Residential Profiles

Likely to move

New mover

Recent homebuyer

Recent mortgage borrower

Store types

Department stores

Discount department store

Gift shoppers

Gyms & fitness clubs

High end retail

Low-end retail

Low-end department store

Luxury store

 

Sports and outdoor

Cycling

Fishing

Fitness

Golf and tennis

Hiking and camping

Hunting

Running

Winter sports

Subscription services

Auto insurance online

Higher education

Mortgage online

Prepaid debit cards

Satellite tv

Technology

Kindle eReader

Use and eReader

Travel

Business travelers

Business travelers (international)

Business travelers (US)

Casino vacations

Cruises

Family vacations

Frequent flyers

Leisure travelers

Personal travelers (international)

Personal travelers (US)

Timeshares

 


 

Do you want to try using the best possible data list from ListGiant that can help you target your customers on Facebook and Instagram with unbelievable precision?

Well, you're in luck...

ListGIANT is currently offering 500 free consumer leads to new customers with no risk and no obligated commitment on your end.

Try our high-quality data and see how it boosts your Facebook Advertising campaign.

ListGIANT’s data is conveniently stored on a List Portal that allows you to download your lists with demographic and psychographic filtering options.

Please give us a call at (800) 547-8080 for List Portal help, or schedule a walk through.

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