October 5, 2018

Facebook Targeting Changes: How to Get Results Today

October 2018 is when Facebook removed several targeting options that made it very easy to reach your perfect customer. One of the reasons they did this was to win back the trust of their users due to the Cambridge Analytica scandal. These partner categories included helpful data such as homeowner status, financial information, purchasing behaviors and several more.

This data made it so simple for advertisers to target:

  • Homeowners with an income over $100,000
  • Moms who are renting and likely to move
  • Business travelers who own a Mercedes

Now, these targeting options and many more combinations can't be selected on Facebook. Below are all the options that are being removed as well as what you can do restructure your strategy to still target effectively on Facebook Ads.

Below is every targeting option in more detail that Facebook has removed. ListGiant however has this data which you can use to upload into Facebook as a custom audience.

Check out our current offer of 500 free consumer leads to new customers with no risk and no obligated commitment on your end.

Demographics - Financial

Income

1. $40,000 - $49,999

2. $50,000 - $74,999

3. $75,000 - $99,999

4. $100,000 - $124,999

5. $125,000 - $149,999

6. $150,000 - $249,999

7. $250,000 - $349,999

8. $350,000 - $499,999

9. Over $500,000

Net worth

1. $100,000 - $249,999

2. $250,000 - $499,999

3. $500,000 - $749,999

4. $750,000 - $999,999

5. $1,000,000 - $1,999,999

6. Over $2,000,000

Liquid Assets

0. $1 - $25,000

1. $25,000 - $49,999

2. $50,000 - $99,999

3. $100,000 - $249,999

4. $250,000 - $499,999

5. $500,000 - $999,999

6. $1,000,000 - $1,999,999

7. $2,000,000 - $2,999,999

8. Over $3,000,000

Demographics - Real Estate

Home Ownership

1. First time homebuyer

2. Homeowners

3. Renters

Home Type

1. Apartment

2. Condo

3. Multi family home

4. Single family home

Home Value

1. $50,000 - $99,999

2. $100,000 - $199,999

3. $200,000 - $299,999

4. $300,000 - $499,999

5. $500,000 - $699,999

6. $700,000 - $999,999

7. $1 Million+ - $1.9

8. Over $2,000,000

Household Composition

1.Grandparents

2. New parents

3. Veterans in home

4. Working women

5. Young & hip

6. Young adults in home

Demographics - Parents & Work

Parents

1.Moms

2. Big-city moms

3. Corporate moms

4. Fit moms

5. Green moms

6. Moms of grade school

7. kids

8. Moms of high school kids

9. Moms of preschool kids

10. Moms

11. New Moms

12. Moms of PreSchool Kids

13. Soccer Moms

14. Stay-at-home moms

15. Trendy moms

Work

1. Small business

2. Office Type

Behaviors - Auto/ Cars

Automotive

1.Motorcycle

2. Purchased

3. New

4. Used

New vehicle buyers (near market)

1. Style

2. Crossover

3. Economy/compact

4. Full-size sedan

5. Full-size SUV

6. Hybrid/alternative fuel

7. Luxury sedan

8. Luxury SUV

9. Midsize car

10. Minivan

11. Pickup truck

12. Small/midsize SUV

13. Sports car/convertible

New vehicle shoppers (in market)

1.Make

2. Acura

3. Audi

4. BMW

5. Buick

6. Cadillac

7. Chevrolet car

8. Chevrolet truck

9. Chrysler

10. Dodge car

11. Dodge RAM

12. Fiat

13. Ford car

14. Ford truck

15. GMC

16. Honda

17. Hyundai

18. Infiniti

19. Jaguar

20. Jeep

21. Kia

22. Land Rover

23. Lexus

24. Lincoln

25. Mazda

26. Mercedes-Benz

27. MINI

28. Mitsubishi

29. Nissan

30.Porsche

31. Subaru

32. Toyota

33.Volkswagen

35. Volvo

New vehicle shoppers (max in market)

1.Crossover Vehicle

2. Entry/Economy/Compact

3. Full-size Sedan

4. Full-size SUV

5. Hybrid/Alternative Fuel

6. Luxury Sedan

7. Luxury SUV

8. Midsize Car

9. Minivan

10. Pickup Truck

11. Small/Mid-size SUV

12. Sports Car/Convertible

13. Hyundai

14.Infiniti

15. Jaguar

16. Jeep

17. Kia

18. Land Rover

19. Lexus

20. Lincoln

21. Mazda

22. Mercedes

23. Mercury

24. MINI

25. Mitsubishi

26. Nissan

27. Pontiac

28. Porsche

29. Saab

30. Saturn

31. Subaru

32. Suzuki

33. Toyota

34. Volkswagen

35. Volvo

Owners

1. After market

2. Auto parts

3. Auto parts and Accessories

Auto service buyer

1. Make

2. Acura

3. Audi

4. BMW

5. Buick

6. Cadillac

7. Chevrolet car

8. Chevrolet truck

9. Chrysler

10. Dodge car

11. Dodge RAM

12. Fiat

13. Ford car

14. Ford truck

15. Honda

16. Hummer

Behaviors- Vehicles/Car

Vehicle age

1.0 - 20 years old years old

2. Over 20 years old

Vehicle price

1.Less than $20,000

2. $20,000 - $$75,000

3. Over $75,000

Purchase type

1.Buy new (in market)

2. Buy new (near market)

3. Buy new or used (in market)

4. Buy new or used (near market)

5. Buy used (in market)

6. Lease (in market)

Purchased Vehicle

1. 0-47 months ago

2. Over 48 months ago

Style of Vehicle

1. Crossover

2. Economy/compact

3. Full-size sedan

4. Full-size SUV

5. Hybrid/alternative fuel

6. Luxury sedan

7. Luxury SUV

8. Midsize car

9. Minivan

10. Pickup truck

11. Small/midsize SUV

12. Sports car/convertible

Behaviors - B2B

Used vehicle buyers (in market)

1. Crossover

2. Economy/compact

3. Full-size sedan

4. Full-size SUV

5. Hybrid/alternative fuel

6. Luxury sedan

7. Luxury SUV

8. Midsize car

9. Minivan

10. Pickup truck

11. Small/midsize SUV

12. Sports car/convertible

B2B

1. Company size

2. 1,000-4,999 Employees

3. 10-49 Employees

4. 100-499 Employees

5. 5,000+ Employees

6. 50-99 Employees

7. 500-999 Employees

8. Less Than 10 Employees

Industry

1. Agriculture

2. Business Services

3. Construction

4. Consumer Services

5. Cultural & Recreation

6. Education

7. Finance

8. Government

9. Healthcare

10. Hospitality & Travel

11. Insurance

12. Legal

13. Logistics & Transportation

14. Manufacturing

15. Media & Internet

16. Real Estate

17. Restaurant

18. Retail

19. Telecommunications

20. Wholesale Trade

Seniority

1. Executive/C Suite

2. Mid-Management

Charitable Donations

1. All charitable donations

2. Animal welfare

3. Arts and cultural

4. Cancer Causes

5. Children's Causes

6. Environmental and wildlife

7. Health

8. Political

9. Veterans

Behaviors- Financial

Financial

1.Banking

2. Credit union member

3. Investments

4. Full-Service Investors

5. Highly likely investors

6. Independent Investors

7. Likely investors

8. Personal investments

9. Real estate investments

10. Semi-independent Investors

Spending methods

1.Active credit card user

2. Any card type

3. Bank cards

4. Gas, department and retail store

5. cards

6. High-end department store cards

7. Premium credit cards

8. Primarily cash

9. Primarily credit cards

10. Travel and entertainment cards

Job Role

1.Corporate executives

2. Financial professionals

Media

1.Radio

2. internet/satellite

3. Television

4. Show genre

5. Action shows

6. Adventure shows

7. Animals shows

8. Auto Racing shows

9. Auto shows

10. Baseball shows

11. Biography shows

12. Children’s shows

13. Comedy shows

14. Cooking shows

15. Docudrama shows

16. Drama shows

17. Educational shows

18. Entertainment shows

19. Health shows

20. Historical Drama shows

21. History shows

22. Home improvement shows

23. Horror shows

24. Law shows

25. Motorsports shows

26. News shows

27. Outdoors shows

28. Public Affairs shows

29. Reality shows

30. Religious shows

31. Romance shows

32. Science Fiction shows

33. Sitcom shows

34. Sports Event shows

35. Sports Talk shows

36. Travel shows

37. Western shows

Viewership habits

1.Heavy us tv viewers

2. Light us tv viewers

3. Moderate us tv viewers

Behaviors-Purchasing

Purchase behavior

1. Business purchases

2. Business marketing

Buyer profiles

1. Coupon users

2. DIYers

3. Fashionistas

4. Foodies

5. Gadget enthusiast

6. Gamers

7. Green living

8. Healthy and fit

9. Outdoor enthusiasts

10. Shoppers

11.Skiing, golfing and boating

12. Spa enthusiasts

13. Sportsmen

14. Trendy homemakers

Clothing

Men’s

1. Accessories

2. Big and tall apparel

3. Business apparel

4. Jeans

5. Men's fashion & apparel buyers

6. Winter seasonal shoppers

Women’s

1. Accessories

2. Business apparel

3. Discount apparel and accessories

5. Fine jewelry

6. Jewelry

7. Luxury brand apparel

8. Luxury retailers

9. Mid-ticket apparel and accessories

10. Women's shoes

11. Women's fashion & apparel buyers

12. Young women's apparel

Food and drink

1.Alcoholic beverages

2. Beer

3. Craft beer

4. Domestic beer

5. Import beer

6. Light beer

7. Premium beer

8. Spirits

9. Wine

Bakery

1.Bakery products

2. Beverages

3. Bottled water

4. Carbonated drinks

5. Coffee

6. Coffee (K-Cup)

7. Diet drinks

8. Energy drinks

9.Hot tea

10. Iced tea and lemonade

11. Juice

12. Non-dairy milk

13. Sports drinks

Cereal

1. All cereal

2. Children’s cereals

3. Fiber cereals

4. Hot cereals

Children’s food

1.Baby food and products

2. Children’s food

3. Children’s food and products

Condiments and dressings

1.condiments

2. Salad dressings

3. Cooking supplies

4. Baking

5. Spices

Dairy and eggs

1.Cheese

2. Dairy free

3. Eggs

4. Milk

5. Yogurt

Fresh and healthy

1.Frozen food

2. Frozen appetizers & snacks

3. Frozen bread & dough

4. Frozen breakfast

5. Frozen desserts

6. Frozen entrees

7. Frozen ethnic foods

8. Frozen fruit

9. Frozen meats and seafood

10. Frozen pasta

11. Frozen pizza

12. Frozen vegetables

13. Ice cream and novelties

Grocery shopper type

1.Premium brand groceries

2. Top spenders

Health food

1.Diet foods

2. Fresh produce

3. Low-fat foods

4. Natural and organics

Home cooking and grilling

1.Meat and seafood

2. Meat

3. Seafood

4. Soup

Sweets and snacks

1.Breakfast bars

2. Chocolate candy

3. Cookies

4. Crackers

5. Granola bars

6. Non-chocolate candy

7. Peanut butter and jelly

8. Salty snacks

Vegetarian

1.Vegetarian

Health and beauty

1. Antiperspirants & deodorants

2. Cosmetics

3. Fragrance

4. Hair care

5. Health & wellness buyers

6. Men's grooming

7. Oral care

8. Over-the-counter medication

9. Skin care

10. Sun care

11. Vitamins

Over the counter

1. Allergy relief

2. Cough and cold relief

3. Pain relief

Home and garden

1.Entertainment

2. Home improvement

3. Home renovation

4. Organization

5. Tools

Household products

1.Cleaning supplies

2. Food storage

3. Green cleaners and supplies

4. Laundry supplies

Kids products

1.Baby care

2. Baby toys

Pet products

1.Cat food and products

2. Cat owners

3. Dog food and products

4. Dog owners

Purchase types

1. Appliances & accessories

2. Arts and crafts

3. Baby products

4. Beauty accessories

5. Children's apparel

6. Consumer electronics buyers

7. Cosmetics

8. Electronics

9. Home furnishing and accessories

10. Home office

11. Small and home office products

12. Software

13. Toys

14. Travel supplies

15. Upscale travel and services

16. Women's apparel

Restaurant

1.Fine dining

2. Mid range restaurants/non quick serve

Behaviors- Shopping and Leisure

Residential Profiles

1. Likely to move

2. New mover

3. Recent homebuyer

4. Recent mortgage borrower

Store types

1. Department stores

2. Discount department store

3. Gift shoppers

4. Gyms & fitness clubs

5. High end retail

6. Low-end retail

7. Low-end department store

8. Luxury store

Sports and outdoor

1.Cycling

2. Fishing

3. Fitness

4. Golf and tennis

5. Hiking and camping

6. Hunting

7. Running

8. Winter sports

Subscription services

1.Auto insurance online

2. Higher education

3. Mortgage online

4. Prepaid debit cards

5. Satellite tv

6. Technology

7. Kindle eReader

8. Use and eReader

Travel

1.Business travelers

2. Business travelers (international)

3. Business travelers (US)

4. Casino vacations

5. Cruises

6. Family vacations

7. Frequent flyers

8. Leisure travelers

9. Personal travelers (international)

10. Personal travelers (US)

11. Timeshares

Conclusion

Do you want to try using the best possible data list from List Giant that can help you target your customers on Facebook and Instagram with unbelievable precision? Well, you're in luck... List Giant is currently offering 500 free consumer leads to new customers with no risk and no obligated commitment on your end. Try our high-quality data and see how it boosts your Facebook Advertising campaign.

LISTGIANT data is conveniently stored on a List Portal that allows you to download your lists with demographic and psychographic filtering options. Please give us a call at (800) 547-8080 for List Portal help, or schedule a walk through.

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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