Maybe it’s entirely anecdotal, but there is that segment among businesses and consumers who are going to believe that email marketing just isn't going to get the job done. Spam? Yes, maybe that’s been one of the deterrents to embracing this step-child of marketing, along with the advent of blogs and, of course, social media. “Why do email marketing?” is a post on Email-Marketing-Reports that outlines why this strategy “works and works well.” However, it's important to recognize the value of using consumer mailing lists in conjunction with email marketing. These lists can provide targeted access to potential customers who are more likely to engage with your emails, increasing the effectiveness of your campaigns. To begin with, a survey this year broke out the patterns we as consumers are exhibiting in our marketing choices:
- 77% preferred permission-based promos via email
- 6% wanted notifications within their social media channels
- 63% of the respondents said email gave them the best ROI
What’s telling, is a survey taken at the end of 2011 by marketing managers; it showed 89% of the respondents preferring email over the past two years, even when it comes to their “overall marketing http://tadalafiltablets.net strategy.” More importantly, the Direct Marketing Association (DMA) shows email campaigners received a tremendous ROI in 2011 with a $40.56 return for ever buck invested---a great reason to consider consumer email lists for sale from LISTGIANT
For this year, that ROI for email marketing should drop a tad to $39.40, but still accounting for over $67 billion in sales. If it works, don’t do a darn thing with it...and that seems to be why email marketing continues to be a marketing tool of choice. The reason?
- It allows targeting
- It is data driven
- It drives direct sales
- It builds relationships, loyalty and trust
- It supports sales through other channels
Conclusion
Going beyond the sales-killing notions residing in Bulk Email lists, it behooves today’s marketer to consider the sophistication that drives the more successful list brokers out there, like List Giant. Contact us at (800) 383-1381 to and learn more about our host of email options, whether you’re marketing B2B or B2C.