Are you considering starting email marketing to grow your business but unsure how much it costs to buy email lists? Don’t worry. We have explained it all below. Several factors affect the costs of email lists, such as the quality of the emails, the size of the target audience, and the type of audience on the list. However, the average cost of email lists is based on the cost per thousand impressions (CPM), which can range from $150 to $350. This means that the total cost of purchasing email lists for sale for your business can be anywhere between $1000 to $50,000+, depending on the size of the email list you want to buy. Now that you know the average cost of purchasing a thousand impressions. Let’s move on to the factors that affect the price of email lists.
Factors Affecting The Cost of Email Lists
Let’s now talk about all the factors that influence what an email list costs.
1. Quality of Email Addresses
The list quality is a major factor when it comes to the price of email lists. A high-quality email list consists of active subscribers who have chosen to receive email updates. Since these subscribers are more active and have chosen to receive emails themselves, they are more likely to open emails, click on the links provided in the emails, and make purchases. On the other hand, a low-quality email list consists of outdated or inactive email addresses. This means that the emails you send will have lower engagement rates and may even harm your business reputation. High-quality emails cost more than low-quality emails, but they generate more return on investment (ROI) and are worth buying.
2. Size of the List
The size of the email lists for sale is another important factor. Usually, larger email lists cost more because of the increased reach and more potential to generate sales. However, the CPM may decrease as the size list increases, especially if you purchase in bulk. Not only this, but the provider may also give you discounts when you purchase in bulk. Smaller lists may look more affordable, but they offer limited reach and impact as compared to larger, more comprehensive email lists. When considering reasons to purchase email lists, larger lists provide broader reach and potential sales opportunities, often with cost savings when bought in bulk.
3. Freshness & Regency of Data
When you're dealing with email lists, having the latest information can make a lot of difference. Lists that are up-to-date, with active subscribers and recent email addresses, will cost you a bit more. But they're also way more likely to get your emails opened and clicked on by receivers who are actually paying attention. On the other side, if you're considering an outdated list with inaccurate info and inactive addresses, it might be cheaper upfront. But it's going to be dead in terms of engagement and deliverability.
4. Targeting & Segmentation
The level of targeting and segmentation available with an email list can also impact its cost. Targeted email lists for sale that focus on specific demographics, interests, or behaviors are more expensive but can generate better returns on investment as they will be more effective in targeting the right audience. Segmented lists, which divide subscribers based on characteristics like location or purchase history, also cost more because of the additional effort to create and maintain them. However, the increased relevance and personalized content help generate better results for your marketing campaign, proving to be beneficial for you in the long run.
5. Compliance with Regulations
Compliance with data privacy regulations, such as GDPR (General Data Protection Regulation) and CAN-SPAM Act, is crucial when buying or using an email list. Lists that follow these regulations may cost a bit more because of the effort required to follow the rules and regulations.
6. Purchase High-Quality Data For Marketing From List Giant
Last but not least, the provider of the data matters too. If you purchase email lists from a reputed provider, you do not have to worry about the quality of the emails. We at LISTGIANT look over 30 elements involved in the validation and testing of the emails to ensure you get quality email lists for your email marketing campaign. Not only this, but we also charge reasonably. If you select an unreliable provider, they may charge you more for low-quality email lists.
Are email lists for sale worth buying?
Yes, but only if you purchase them from a reputed provider, as it reduces the chances of inaccurate and outdated information.
Can you buy a list of emails?
Yes, you can buy email lists from various sources, but it's important to be cautious and ensure that the source is reputable and compliant with data privacy regulations.
How to buy bulk email?
You can purchase bulk email services from providers specializing in email marketing. Look for reputable companies that offer targeted lists and comply with regulations like GDPR and CAN-SPAM.
Conclusion
There are various factors that determine the cost of buying email lists, such as the quality of the list, compliance with rules, the size of the list, and how targeted the list is. Generally, the cost per thousand impressions (CPM) ranges from $150 to $350. This means the cost of purchasing lists may range from $1000 to $50,00 or more, depending on the size you are purchasing. You should purchase quality emails from reputed providers to ensure the effectiveness of your email marketing campaign and generate more return on investment. For more information visit LISTGIANT today to discuss your specific needs and have a look on our latest email lists, also you can contact us at (800) 383-1381.