Have you ever wondered why experts consider email marketing the most effective advertising strategy? The reasons are that it increases brand awareness and web traffic, improves sales, is measurable, and businesses can gather feedback. So, company owners create email lists to reach the maximum audience. However, they might not know how to grow a B2B email list, so here are some vital steps you can take.
- Make Your Content Attractive and Unique
- Ask Clients to Share the Emails
- Divide Your Email List by Segments
- Refresh the Existing or Previous Lists
- Add a Hyperlink to the Email
- Attach an Interesting Offer
- Take Advantage of Social Media Platforms
- Don’t Forget to Add a Call-to-Action Button
- Create an Interesting Landing Page
- Determine Your Ideal Audience
- Hire the Services of an Email List Provider
How to Grow a B2B Email List?
Entrepreneurs invest their time, effort, and money to build B2B email lists. However, when the time comes to grow it, they back off. They might do this because they don’t think of it as crucial or aren’t aware of the strategies to grow your email lists. So, here are some methods to do so.
1. Make Your Content Attractive and Unique
The first and most vital strategy company owners can focus on is creating unique and attractive content. It is a common understanding that when the word content is used for email lists, it means only the written material in the emails.
However, business owners should remember that attractive and relevant content includes the material on their website, videos, and blog posts, which is a good lead generation strategy.
2. Ask Clients to Share the Emails
Some business owners might see this as a non-conventional marketing method.
However, it is a good way to generate more leads and build trust between the company and its customers. Entrepreneurs can include the option of sharing the email with an incentive in the form of a discount offer to the potential lead.
3. Divide Your Email List by Segments
Another effective B2B email marketing practice to grow your email list is dividing your lists into segments. When you have a very large pool of potential leads, you can consider segmenting them into categories, including:
- Industry
- Company size
- Job role
- Geographic location
- Purchase history
- Engagement level
- Interests
This segmentation allows businesses to reach the right audience pool and grow a B2B email list.
4. Refresh the Existing or Previous Lists
Company owners often devise various strategies to save finances. One of them is repeatedly using old email lists. Experts have advised against using them because these lists might have inactive contacts and subscribers. So, it is crucial to refresh the list by removing the inactive subscribers and adding new contacts for better engagement.
5. Add a Hyperlink to the Email
It is vital to know that along with the best and most relevant content, the email marketing team can add a prominent hyperlink to the landing page you want the leads to reach. These hyperlinks are a great way to build and grow a B2B email list and can include links to special offers, the latest blog posts, and case studies.
6. Attach an Interesting Offer
Company owners can also include special and interesting offers in the email to encourage leads to accept them and become permanent clients. These offers include exclusive content, a discount, and a free trial. You can enable the clients by asking them to refer your band to others and receive an exclusive gift or offer.
7. Take Advantage of Social Media Platforms
Social media platforms are also great ways to advertise your B2B email list. You can share your content on these platforms to widen the audience pool, create different business pages, and add relevant content as part of B2B email list building.
8. Don’t Forget to Add a Call-to-Action Button
Your email content should have a prominent and compelling call-to-action (CTA) button. This can also be considered an effective marketing strategy that lets the leads know what to do next. A CTA can be an email address, phone number, physical location, or social media link. These buttons should stand out from the rest of the content.
9. Create an Interesting Landing Page
Another email list growth tip that company owners should follow is creating an interesting landing page. A good landing page should have these qualities:
- A compelling CTA
- Social media integration
- Easy website navigation
- Original and relevant content
- Quick web page loading speed
- Mobile Optimization
10. Determine Your Ideal Audience
Every company deals with different products and services, so its targeted audience will also be distinct. When building a B2B email list, companies must choose the right audience by considering the industry, company size, job role, geographic location, purchase history, engagement level, and interests.
11. Hire the Services of an Email List Provider
Sometimes, entrepreneurs don’t have time to build and grow a B2B email list, so the best way is to hire the services of a list provider like LISTGIANT. These companies will consider your target audience and build relevant lists. They will also help to grow the lists by refreshing them and removing inactive contacts.
Conclusion
If companies want to grow their B2B email lists, they should follow strategies like making their content attractive and unique, asking clients to share the emails, and dividing their email list by category. Also, they should refresh the existing or previous lists, add a hyperlink to the email, attach an interesting offer, and take advantage of social media platforms. In addition, don’t forget to add a call-to-action button, create an interesting landing page, determine your ideal audience, and hire the services of an email list provider.
Frequently Asked Questions
How can I improve my B2B email marketing?
You can improve your B2B email marketing by personalizing content. Segment your audience. Use compelling CTAs. Update your list often. Analyze performance metrics to refine your strategies.
How do I create a B2B list?
Find your target audience and offer them valuable content. Use sign-up forms on your website and social media, as well as lead magnets like e-books and webinars, to create and grow a B2B email list.
How do you target B2B customers?
Companies can target B2B customers by understanding their needs, segmenting their audience, creating tailored content, utilizing LinkedIn and industry forums, attending trade shows, and leveraging personalized email campaigns.