January 13, 2014

How to Improve Your Automotive Email Marketing Strategy in 2014

It doesn’t take rocket science to figure out whether or not your auto dealership’s email marketing strategy is generating the results you need. If your response rates have plateaued, are on a steady decline, or you are receiving an overabundance of unsubscribe requests, these are all good indications that you probably need to make some adjustments.

Here are a few ideas to help fuel up your automotive email marketing efforts in 2014:

Offer Incentives

ConsumersAccording to trendwatchers.com, consumers are craving “Random Acts of Kindness” more than ever.  With this in mind, step outside the box by offering some sort of incentive or “thank you” for being a loyal follower and/or customer of your dealership.  Whether you treat your prospects or customers to a cup of coffee at Starbucks, a meal for two at a local restaurant, or you offer something more aggressive like a cash giveaway, a little incentive can go a long way.

Always Have a Goal in Mind

If you are running dry on promotional offers or beneficial information to provide your email audience, it’s time to stop and reevaluate your marketing efforts altogether.  Within each email you send, you need to have something valuable to offer your audience as well as a specific goal in mind, http://ambienbuy.net whether you are looking to boost your presence on social networks or generate more sales online.

*Schedule out your emails ahead of time so that you can coordinate your offers based seasonal and other market trends.

Know Your Audience

Marketing your dealership to a random group of consumers will give you nothing but random results.  Decipher who your ideal audience is and talk to an email list company like ListGIANT.com to help you reach them every time. Maybe your dealership needs to target owners of Fords, Chevys, and GMC vehicles.  At ListGIANT, you can target your audience based on the make, model, year of vehicle they own or lease, and much more.

Hire an Automotive Email Marketing Company

In addition to acquiring targeted automotive email lists, you should consider hiring ListGIANT to help you formulate and execute new and fresh automotive email marketing concepts.  Who knows - - you may find out that very slight adjustments are needed in order to capture or re-capture the attention of your audience.

Don’t waste any more time spinning your wheels on a marketing strategy that’s lost all its traction. Call ListGIANT today to speak with an automotive email marketing specialist at 800-383-1381 and get your response rates back on track.

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