September 21, 2017

THE IMPORTANCE OF DEMOGRAPHICS AND USING DATA MODELS

Do you feel like you’re blindfolded when it comes to targeting the right audience for your Direct Marketing campaigns? If you’re sitting there wondering “How do I even know who my ‘target audience’ is?” you may want to start figuring out who your current customers are first!

Does it seem like most of your clients are married with children? Or do they tend to fall within certain occupation/income/age ranges?  Take some time to evaluate this information because you may need to figure out the following:  first, are these the right customers for your business, and second do you need to reach out to a different, more targeted audience in order to bring in higher sales?

Some of you have a demographic formula that has proven to be tried and true. To those, we congratulate you! This is what your goal should be as a Direct Marketer! However, if you’ve started a new business, or are simply new to Direct Marketing, it can take a while to figure out what Demographics are going to bring you the success you need.

Lucky for you, the experts at List Giant have worked hard to make your Demographic pursuit a little easier. Our team of Database Experts has developed several Data Models in the List Giant System. To use them, you simply select your Industry from the ‘Data Model’ drop down menu, and voila!

Data Models are designed to help you pull lists based on the industry or industries you represent. For instance, if you are advertising Home Improvement services, you can click on the ‘Home Improvement’ Data Model option. Selecting this option will light up certain demographic settings that have proven to generate a successful response rate for that particular Industry.

At List Giant, we are happy to do whatever it takes to help make sure your campaign is successful, and using List Giant’s ‘Data Models’ will not only save you time, but are sure to help you increase your sales!

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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