September 16, 2014

Laying Down Your Marketing Foundation

marketing list foundationYou can’t build a solid house without the proper foundation.  Believe it, or not the same rules apply for your marketing efforts – without the ground work of knowing your target audience, you won’t get any substantial results. Building a great foundation takes a few factors including identifying and knowing your audience.

The largest and most impactful challenge that marketers’ encounter is getting the word out to the people who are most likely to become their customer. The truth is that the entire goal of all marketing is to:  Always get the right message to the right person, at the right time.  There are essential actions that will help you better identify who your target audience is and how you can reach them.

How do you begin? We got you covered, here are crucial tips that will help you not only better identify who your audience is but also, how you can best connect with them.

Tip 1: Not Everyone Cares You Exist
Yes, this might sound pretty obvious, but more often than not, marketers assume that what they offer will appeal to everyone. The truth is, it can get in the way of creating effective marketing campaigns that don’t get the right persons attention.

It’s important to understand that your services and/or products have a target audience that can be identified, especially if you’re in a niche market.  As a marketer, your primary goal is to find ways to identify who these people are so that you can create marketing campaigns that speak to them directly.

Tip 2: Market to the Right Audience
An audience can be organized in many ways based on a huge number of criteria. However, your audience is unique to your brand. So you’re going to want to identify the details that can be used to create a better connection between their potential needs and what your company has to offers. For starters, are there some demographic points that you can use such as: gender, date of birth or geography to begin to define who the best recipients are for your products or services? You can even find criteria that matches a prospect’s beliefs, opinions, or interests with your marketing message. How awesome is that? Talk about finding the perfect audience for your business.

The goal of this step is to eliminate the people that won’t be interested in your service or products. With these people out of the mix, you can now focus your marketing efforts to reach the remaining people who are most likely to be interested and willing to take some sort of interest, and better yet… ACTION when they come in contact with your marketing message.

Tip 3: Don’t Have Bias Eyes
A tough challenge to overcome for marketers is that they are too close to their own brands. Becoming bias to liking your own marketing ideas is inevitable.

Try to see your brand and services through your prospects eyes. By doing so, you are able to spot potential weaknesses, areas of improvement, and even things that consumers may object to or find offensive. This allows you to create marketing campaigns that convert in to sales, which is the ultimate goal.

Tip 4: Tap into Different Marketing Channels with Lists
There are multiple ways to reach your target audience of prospects. There is no option that is guarantee to work each time, but if you’re targeting the right prospects your chance of making sales improves tremendously.  A great example is a local coffee shop, you’re not going to market to a nationwide audience - instead you’re going to want to target a city and or zip codes.

Now, think of how your audience can get information from you! These are great examples of marketing channels http://onhealthy.net that work for both a local and nationwide audience:

  • Display Advertising – Make way for the new frontier of digital marketing. Display Advertising has been implemented by major national brands for the past several years. With a data-driven approach, access to display advertising will increase online a brands online presence through Pre-Roll ads. Pre-Roll advertisements are short 15 to 30 second ads that appear at the beginning of a video you selected to watch online such as the ones seen on YouTube. Prospects can access your ad anywhere from a desktop, laptop, tablet, and smartphone.  The ability to capture the viewers’ attention before watching a their desired video is a perfect way to attract new viewers and expose your brand.
  • Email Marketing - In this digital age, email has become a part of everyday life and will soon become the primary source of mail in general. With mobile devices and tablets so easily accessible people are checking email more than ever. It makes an excellent and efficient way for a business to reach potential customers. The best way to ensure that your email marketing is being sent to the right prospects is by purchasing the right email list. An email list is a list of prospects that you have picked according to demographics, interests, geography, etc. Email marketing is an ideal solution for any business and can reach an audience of thousands upon thousands. It is an awesome way to show a visual image of your product or service and a combined offer.
  • Telemarketing - The ability to have a conversation with a potential customer over the phone and present your product or service can be one of the powerful and effective ways to sell. With dozens upon dozens of numbers to calls per day, every call you make will be different from the next. The importance is to purchase accurate, targeted telemarketing lists. You want your list of callers to be people that would be interested in your product and services. For example, targeting new home owners would be ideal if your business is home improvement service.
  • Direct Mail - In order for your direct mail piece to succeed it needs to convey the perfect message, look and needs to target the right household. For example, if you have a child at home, that is a senior in high school a great direct mail piece would be local or nationwide colleges offering tours. The success of a direct mail piece is all at first glance – you want to make sure to purchase a list that will be mailed to your target demographic home audience.

Tip 5: Keep Track Of Your Marketing Results
Discovering your target audience was the first step, then deploying a marketing campaign is the next step…Now let’s see how it worked! It’s not uncommon for marketers to identify an audience they want to reach only to discover once the campaign starts running that a very different group of people respond to the marketing materials.

Every campaign you do will teach you how to do a better job in the future. Nevertheless, you need to have an open mind to the feedback and be willing to continually interpret that information to optimize future campaigns resulting in better results!

At ListGIANT.com, we want to make sure you are able to achieve your marketing objectives. Our mission is to help you achieve your marketing goals and help you reach your intended audience; affordably and most importantly be effective. By providing accurate and responsive marketing lists, you may encounter new levels of success with new customers! We also provide all marketing campaign services to reach your new prospects. Contact us to get started on building your marketing foundation today!

Leave a Reply

crossmenuchevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram