December 17, 2012

Making A Wise SMB Investment -- Getting Marketing Lists Direct

Small to medium-sized businesses can benefit from looking at contact list acquisition as an investment, and then analyzing results accordingly. At the same time, just as there are both tangible and intangible aspects to stock investing, so too are the quantitative and non-quantitative factors that go into getting marketing lists direct.

Numbers, With Limits

Some variables can be quantitatively analyzed, others are inherently non-quantitative in nature. For example, the quality and depth of the relationships successfully developed through the use of a marketing list is not necessarily subject to quantitative measurement. Neither are considerations of the type of impact the campaign will have on overall branding and business reputation. However, taking a disciplined, 'investment-based' approach to contact list purchases does allow a focus on ROI. This is a marketing 'investment,' and it's helpful to treat it accordingly.

Range Of Scenarios

ROI analysis does rely on assumptions that you make, and the quality of your analysis is enhanced if overly rosy assumptions are avoided. Establish a 'safety margin' as a methodology is developed. Initially, a wider range of scenarios must be considered, from 'best' case to 'worst' case. As one gains experience with a particular list, those possible scenarios can be narrowed and refined.

Monitoring The Investment

A mutual fund incessantly monitors the performance of the stocks in which it has invested. Your SMB should consistently and thoroughly monitor the performance of your contact list 'investment.' This will quicken the pace at which a determination of what's working and what isn't can be made. Navigating through the stormy waters of today's business competition requires vigilant course corrections.

Acceleration Of Success

A solid ROI analysis that allows for certain intangibles as well, becomes a valuable tool in one's business. Once a certain list produces a good return on investment, you're in an excellent position to decisively act upon that success. The sizes of additional, similar lists can then be increased exponentially. Essentially, you've established a profitable formula through a disciplined methodology, and now it can be replicated on a larger scale.

Conclusion

The result is a winning formula that matches marketing lists with your product or service in a profitable way. So that our dedicated staff might assist you further, please contact us. LISTGIANT is here to help you maximize the potential of your marketing campaigns with high-quality lists tailored to your needs.

 

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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