February 11, 2013

Microsoft’s Report on “Email Scammers”

There is a method to the spamming-madness that infiltrates our email boxes. Microsoft studied the condition and found that, time-and-again the successful spammer emulates a few sound advertising principles.

Call it “business smarts,” and give that questionable segment of our marketing industry ill-gotten credit for applying their craft, according to an article in Inc.com, “Secrets of the Email Scammer.”

1. Target buyers, not just people

Try wearing the hat of the spammer as he tries to target prospects who are likely to fall for his offer: You can create content that speaks to the masses, or pare it down to fit a profile you’ve painstakingly developed, that truly identifies your prospect.

Why waste your email on someone who doesn’t have the money to buy, or is in the wrong demographic group because you didn’t choose your mailing list carefully?

Anything other than a targeted email campaign means the risk of increasing costs, thus reducing that-all important ROI.

2. Pre-qualify your customers

As you develop that just-right content for your email, keep in mind that your customer is cycling among these three considerations:

* Need
* Budget
* Timeline

Get tuned-in to these key life cycle components, by making sure list brokers mailing lists are fresh with updated demographics...even the latest in information that ID’s their current life cycle.

3. Disqualify the time wasters

Get down to the price upfront, if you’re selling premium products or services. Use ‘price’ to help position your company above the maddening crowd of wanna-be marketers.

Always, you want your follow-up people to be talking to qualified buyers.

In short, tweaking that email campaign is about the process of trial-and-error.  Get your promotion off to a solid start by contacting the professional list brokers at ListGIANT.

Contact us to help you with that first campaign, or your tenth: Our proven lists will get the right customer delivered to your company with the best ROI your seeking.

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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