There are always two sides to a picture. The same goes for email marketing. Most marketers would suggest you not buy email lists, but the advantages outweigh the disadvantages of buying these lists. Email marketing is an excellent way to reach customers and prospects. It's become one of the most popular methods for getting leads because it's effective, inexpensive, and produces easy-to-measure results. However, not all emails are created equal; some lists are more responsive than others.
The Reasons to Buy Email Lists
- Lead lists are suitable for branding and awareness building; they help build trust and reputation with your customers.
- Reach out faster - no need to spend time on creating lists yourself.
- It's cost-effective compared to other marketing strategies such as television, radio, or newspaper advertisements.
- Reliable source as it comes directly from your customer's buying history (not cold leads).
- It's a low-cost marketing option. You can save money on traditional advertising and find new customers without spending too much.
- A purchased email list has high engagement because the subscribers opted-in to receive emails from you or your company in the past. They are most likely interested in what you have to say through email.
- High open rates. You will most likely get a higher available rate if you purchase an email list than your regular subscriptions. The subscribers have shown interest in your business by opting-in to receive emails from you or your company.
Reasons Not to Purchase Email Marketing Lists
- It can be challenging to figure out whether purchased lists are active and engaged. In addition, the email service providers that you use may not allow your list to be added if they believe it is invalid.
- It can be difficult for you to determine which email addresses are valid and whether other companies or individuals have used them in the case of purchased lists.
- Some ISPs don't allow their customers to add certain email address types into their domain's list; therefore, it's difficult to determine if the emails you have purchased are still valid. When the emails get marked as spam by ISPs, it leads to blacklisting, resulting in a low engagement rate and loss of credibility.
- You don't get contact details, so there is no direct communication method with customers. There is always risk involved as your email may land in the spam folder, or the customer might not open it for any reason.
- It makes it hard to build a relationship with the customer base, and no personalization or segmentation is possible.
- It can be expensive when you buy an email list, but it's still cheaper than other forms of marketing like TV adverts, etc. If your emails end up in the customer's spam folder, you are wasting time and money.
- If your list is not of good quality or the email addresses are no longer valid, this will negatively affect your open rates, damaging your brand reputation.
Frequently Asked Questions
What is one advantage to using a purchased email list?
A benefit of buying an email list for marketing purposes would be the ability to gain access to customers who have expressed interest in your product or service. One drawback, however, could be that these people may not actually need anything from you at this time, and therefore it can become challenging to get them to engage with your business.
Where can I find free email lists?
There are tools and providers of free email lists but you get what you pay for. The emails aren't validated and checked for accuracy and quality. So you may not even be reaching these people at all and you would be wasting precious time trying to collect them for free. When you buy email lists, it is essential to know what your audience wants and needs. This will allow for a better marketing strategy and avoid wasting time creating content that does not reach the target market. Companies like LISTGIANT have an extensive email list of verified customers most likely to respond to your campaign.
How can I send 500 emails for free?
If you are a small business owner and looking to test your email marketing list and campaign before investing in it, you might ask this question. Fortunately, there are free methods of sending 500 emails without spending money on buying them from other sources.
Is it legal to send mass emails?
Yes, but only if you have permission. All email marketing lists must be opt-in and should offer a simple way for people to unsubscribe from the list if they do not wish to receive future messages. You should also include other basic information about your company that will appear on each of the emails you send, such as an email address and a postal address.