December 2, 2013

Ready to Start Your Consumer Direct Marketing Campaign? Let's Talk Copy!

To say that copy is an extremely important element in your consumer direct marketing campaign is an understatement. In fact, many experts believe it may very well be the most important element when it comes to direct mail campaigns. Though the presentation and imagery that you use is definitely important, most agree that copy is king.

With all the costs of printing, postage, and design, it may not be within your budget to hire a ReadyToStartYourConsumerDirectMarketingCampaignLet'sTalkCopy_Imagerock star copywriter just yet. Here are some things you can do yourself to make your direct mail campaign better and your copy more effective:

Nix the Old School Hype

You remember those letters you used to get in the mail, the letters that made you think that direct mail marketing couldn't possibly be effective, could it?

Well, truth be told, consumer direct marketing campaigns have been going strong for decades; however, there are some old, worn out tactics that you should avoid at all costs (unless your goal is to be sarcastic).  For instance, big and bold wording that says URGENT, SENSITIVE COPY and other phony phrasing like this is no longer acceptable.

Benefits, Always Benefits

When you are listing features and benefits, always focus on the benefits first over the features. A feature is to say that "Bilzit Soda has all natural ingredients and dozens of antioxidants." A benefit is, "Bilzit Soda is so healthy for you that it helps to prevent cancer."

So if you were writing a paragraph with both of these statements, this one:

Bilzit Soda is so healthy for you that it helps to prevent cancer. It has all natural ingredients and dozens of antioxidants!

Is more compelling than this one:

Bilzit Soda has all natural ingredients and dozens of antioxidants, making it so healthy for you, that it helps to prevent cancer!

White Paper

Your copy should have at least 45% blank space. Readers get overwhelmed very quickly by a lot of text. The best way to keep them reading is to break up your text into manageable sections with logical subheadings and bullet lists.

Throughout sentences and at the end of bullet text lines, you should also insert "..." (otherwise known as an ellipsis). These encourage people to read more of your text as well.

In addition to helpful marketing tips, has a huge inventory of fresh, responsive mailing lists to help your direct mail campaigns succeed even more!  Contact us today for all of your business or consumer direct marketing needs.


What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Marital Status
Presence of Credit Card
Pet Owner
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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