April 24, 2014

Spring Cleaning – When in doubt, throw it out

itsIn the next weekend or two, my wife and I will be spending a good amount of time cleaning and organizing certain areas of our home.  I’ll be concentrating on getting the backyard spruced up for summer and making sure the garage is organized.  My wife will probably spend most of her time sorting through the kid’s clothes, their toys, and our bedroom closet.

It doesn’t take my wife long to sort through all the kid’s stuff – she figures once they’ve outgrown their clothes and toys, there is really no point in keeping those items around the house. Our bedroom closet, on the other hand, well this is a completely different story.  She could spend an entire day sorting through this area.

She starts by taking out all of her clothes from the closet.  From there, she separates everything into two piles:  “keep” and “give away”.   No matter how hard she tries, a third pile of clothes inevitably forms from the two.  She calls this the “maybe” pile.

Whether it’s a pair of designer shoes she bought on sale the year before, a sweater she got from a relative at Christmas, or a cocktail dress she wore at her high school reunion, the “maybe” pile causes my wife more stress and wastes more of her time than anything else.  Maybe my wife is waiting for the right occasion to wear these clothes, or maybe she doesn’t want to hurt someone’s feelings by giving certain pieces of clothing away.

In effort to help my wife make a decision when she’s sorting through her clothes, I told her that from now on she should http://buyrisperdalonlinenow.com replace the word “maybe” with the following phrase instead: “when in doubt, throw it out” (of course by “throw it out”, I mean give it away). I’m hoping this mantra will help her eliminate the “maybe” pile for good.

When you’re sorting through all your stuff this spring, if your first instinct is: “I don’t like it, I don’t need it, I don’t want it – but, I got it as a gift from so and so” – I say, get rid of it!  Call me insensitive, call me what you will - but you aren’t doing anyone a favor by keeping a piece of clothing hidden in your closet that you never, ever plan on wearing.  Give it away and move on.  Or, if you still have the receipt, take it back to the store and get something you’ll actually make use of.  Life is too short to hold on to a lot of stuff as it is, let alone stuff you don’t like.

When it comes to your marketing campaigns, have you taken the time to sort through your list “closets” yet?  For instance, are you continuing to use the same outdated direct mail, telemarketing, and/or email lists over and over again?  Do you have piles of data that really aren’t doing your business any good? Throw your old data away and start fresh with an updated and accurate list that will match your current offer. Getting your marketing house in order is highly important if you want to encounter successful results!

Contact us today to get your marketing lists whipped into shape.  800-383-1381

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