May 31, 2012

Stop Screwing Up Your Direct Mail With Bad Marketing Lists!

If you've ever felt that direct mail marketing isn’t bringing a return worth the investment, chances are high that you are making a simple mistake. If you are not using targeted marketing lists you are screwing up your direct mail.

A targeted mailing list will ensure that your mailings only reach your market. It may help to use your own best judgment to determine which direct mail lists are most appropriate for your product or service, and will generate a strong response.

Targeted Marketing Lists are a Goldmine!

A marketing list can be purchased to distribute your promotional material, but this can be costly when that mailing list just isn't interested in your material. You’ve probably heard the phrase ‘junk mail’ before… and that’s exactly what your investment can become if not using a targeted list.

Consumers are getting better and better at screening out the junk mail. In order to avoid the chance of getting your direct mail piece overlooked or thrown in the trash it is crucial that your content is relevant and your mailing list is targeted.

How to Choose a Targeted Mailing List for Consumers:

It’s really quite simple to narrow down your options and choose a targeted marketing list when you evaluate the demographics of previous campaigns that have showed strong response. Sometimes you might even be surprised to find that a direct marketing campaign shows an unexpected result of who expressed more interest, but it’s a smart idea to use that information when selecting the criteria to create an effective mailing list which will reach a targeted (and thus, responsive) audience, and bypass those who have not shown any interest.

Ways to target a business direct mail marketing list:

  • Business SIC code (Standard Industrial Classification) such as Financial Services, Construction, Manufacturing, etc
  • Type of Business (Corporation, LLC, Non Profit, etc.)
  • Number of Employees
  • Franchises or non-franchises
  • Headquarters, branches, or home offices
  • Public or private
  • Years in business
  • Recipient job title (CEO, CFO, Chief Technology Officer, Human Resources, etc.)

Targeting a Business Mailing List:

You might find that analyzing results from previous direct marketing campaigns to be effective in selecting the criteria to create a targeted marketing list for business recipients. However, you may want to focus more on factors like business size, nature of business, and years in business than on trivial details such as geographical location which won’t have as much of an impact with a business marketing list as it would with consumers.

Contact us at (800) 383-1381 or you can visit LISTGIANT to learn more about our latest marketing lists.

 

FAQ

What is U.S Consumer Email Database?
A consumer email database contains lists of personal email addresses. These email addresses are sourced every month through online forms, subscriptions, purchases, sweepstakes offers, and lucky draws. The list includes the full name of the consumers, their mailing addresses, and physical mailing addresses. These lists are presented in excel files for a proper assortment of information. You can easily save and utilize them on your desktop after purchase.
Where can I find and buy consumer email addresses?
You can find different online platforms that deal with consumer email addresses. The easiest way to discover them is through targeted google searches. You will find companies such as LIST GIANT that provide list portals for online purchase at very affordable prices. For further inquiries, you can always call their contact number cited on the website.
How important are consumer email addresses for my business?
Consumer email addresses are essential in generating leads. It is very likely for someone to buy your product if they’ve bought a similar product in the recent past. You can lose great sales opportunities by not remaining in contact with a previous client. These email addresses also help to promote new products and mark your brand identity. You will also have direct access to consumer feedback and satisfaction scores.
What demographic selects are available on the U.S Consumer Email Database?
There are several parameters and segments which divide the U.S. Consumer Email Database. These segments include different demographics such as:

Age Range
Income Range
Gender/Sex
Marital Status
Homeowner
Presence of Credit Card
Pet Owner
Occupation
Religion
Ethnicity
Investments
Shopping Preferences
Phone Number

All these sectors have diverse needs and are generated each month. To receive the latest up-to-date lists, you can subscribe for a monthly service.

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