July 27, 2017

Millennial Traveler Buying Habits


We want to help you reach young world travelers in need of your product or service, so we did some extensive market research on millennial travelers and their buying habits. This ListGIANT persona provides a snapshot of young world travelers that are more likely to purchase, their demographic and psychographic information, and the specific factors that motivate them to buy and keeping them from buying.

Market Research

According to the TripBarometer survey, which is the world’s largest accommodation and traveler survey, international leisure trips are expected to increase by 15%, continuing an upward trend. Not only is there an increase in leisurely world travel, but 32% of travelers plan to spend more this year than they did last year. Where are travelers expected to increase their spending most?

  • 53% on sightseeing
  • 41% on special dining experiences
  • 41% on Accommodation
  • 35% on activities
  • 24% on shopping

Further evidence of this global trend is reported by the World Youth Student Educational Travel Confederation. Here are some of the key findings:

  • 50% reported spending more than 1,000 euros (about $1245) for their whole trip, an average of 100 euros (about $125) more than what a typical international tourist spends.
  • 80% of respondents feel travel reviews have a real influence on their decisions, with 56% posting online reviews after a trip.
  • Family and friends are the most influential source of travel information for 67% travelers.
  • Mobile use is high, with 43% using their phones every five minutes.

Young and Restless World Travelers Buyer Persona

Name:  Kelsey
Lives In:  United States
Age:  27
Interests:  Shopping, Traveling, Cultural Immersion, Photography, Self-Improvement, Nutrition
Household Income:  >$100,000
Marital Status:  Married
Education Level:  College Degree
Presence of Children in Household:  No
Language:  English
Buying Motivation: Mobile friendly, transparency, positive reviews, eco-friendly
Buying Concerns: Not being able to find reviews or a source of information that gives them a sense of trust in what they are acquiring

Buying Habits

These jet setters travel internationally, value experiences over everything, and have the disposable income to make the most out of every experience they have. When deciding on what to purchase, they tend to acquire sensible luxury clothes, cars, and hotels over outlandish ones. Once they know what they want, choosing a particular brand or company is primarily finding the right fit and finding a sale is secondary. They’re still susceptible to a good sale, but ultimately they want the best product or service that matches their preference over the price.

Reach Young World Traveler Consumers Today

If you want to reach these consumers right now and get more information on these consumers, ListGIANT’s Young and Reckless World Travelers database can connect you directly to them. With a wide range of targeting options, you can quickly and effectively reach your ideal audience.

Understanding and honing in on your target market is one of the best ways for established businesses to improve ROI and an even better way for startups to make the most of a limited budget.

ListGIANT has a large database of young world traveler consumers, over 726,300, in fact. This fully HIPPA compliant database is multi-sourced and includes both verified responses and compiled information. This database is an excellent file for international travel packages, luxury retail offers, automobile offers, hotel offers, entertainment offers and credit card offers. Choose from our vast supply of demographic and behavioral selects to enhance the responsiveness of your direct mail, telemarketing, and/or email campaigns.

Call one of our specialists today at (800) 383-1381 or fill out the quote request form Quote

Demographic Segments

  • Home Value $5.00/M
  • Net Worth $5.00/M
  • Income Range $5.00/M
  • Gender/Sex $5.00/M
  • Marital Status $5.00/M
  • Age Range $5.00/M
  • Lifestyle $5.00/M
  • Ethnicity $5.00/M
  • Religion $5.00/M
  • Hobbies $5.00/M
  • Finance $5.00/M
  • Email Address $45.00/M
  • Phone Number $25.00/M

Data Sources:

Multi Sourced, Buyers, Catalog, Internet/On-Line, Direct response, Telemarketing

Want more market research like this? Check out ListGIANT’S Diabetics Buyer Persona Here.

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