To say that copy is an extremely important element in your consumer direct marketing campaign is an understatement. In fact, many experts believe it may very well be the most important element when it comes to direct mail campaigns. Though the presentation and imagery that you use is definitely important, most agree that copy is […]

As you may already know, business opportunities can be a tough sell these days. In fact, the term ‘Biz Op’ isn’t often affiliated with a warm and fuzzy feeling – especially to those who have been burned by scam artists in the past.  So, what is it that you, a legitimate professional, can do to […]

If you are marketing your product or service through the mail to other businesses, then a b2b mailing list will be a key ingredient to help you get the most out of your campaign.   But how do you make sure the b2b mailing lists you use will give your business the best possible results? When […]

Purchasing business opportunity seeker leads can be a daunting task if you have never done so in the past. When the time comes, you’ll probably be asking yourself questions like... “What company should I buy my leads from?” and “how will I know if they will work?” Not to mention, “How much should I spend […]

Maximizing ROI by integrating direct mail and social media marketing is a worthy goal of any marketing campaign. However, it can be complicated and frustrating to figure out how to actually make it happen.  You may be asking yourself, “which business mailing lists will work best for my B2B direct mail campaign?” Or, “which social […]