Direct mail list brokers, and everyone engaged in direct marketing, are dealing with the consequences of the USPS proposal to end Saturday mail delivery beginning the first week of August. This is how things stand, and what the changes might mean for you if your business uses direct mail lists. You’ve probably heard plenty of […]

Direct mail list brokers know that one key measure of a successful direct mailing is when you beat your own control package. Your organization needs to be in constant competition with itself if you want to stay ahead. Your control package is the current package that you use in your acquisition mailings. It may contain a […]

There is a method to the spamming-madness that infiltrates our email boxes. Microsoft studied the condition and found that, time-and-again the successful spammer emulates a few sound advertising principles. Call it “business smarts,” and give that questionable segment of our marketing industry ill-gotten credit for applying their craft, according to an article in Inc.com, “Secrets of the Email […]

One way to accelerate the success of a telemarketing leads list is to dig deeper in identifying key characteristics of those on the list. Certain contacts may be equally as valuable, but for entirely different reasons. On one and, it's important not to over-think or over analyze one's lists. Nonetheless, here are three subgroups that may allow […]

Remember that email response you received back from the company after you purchased a number of expensive items from their website? Not much to it, right? Maybe a few paragraphs thanking you for the order, and, of course, that visit-our-website line and buy email list as way of driving traffic to their site. Such ‘transactional […]