“If you want something new, you have to stop doing something old.” – Peter Drucker Home Improvement companies have long relied on the brand-building capabilities of various direct and indirect marketing campaigns to drive consumer interest. However, many companies are beginning to realize that through targeted pre-roll advertising, they can achieve a substantially higher ROI […]

Having a substantial email list is vital to any email marketing campaign. Growing your email list and list of subscribers is perhaps one of the most difficult tasks in email marketing, but it is the foundation of any email marketing campaign. Today, top marketing professionals recognize that the best way to build your lists is […]

VIDEO MARKETING TO IN-MARKET PROSPECTS “If you want something new, you have to stop doing something old.” – Peter Drucker Automotive dealers have long relied on the emotionally engaging, brand-building capabilities of television commercials to drive consumer interest. However, many dealers are beginning to realize that through targeted pre-roll advertising, they can achieve a substantially […]

The face of the strong and successful American marketer is vastly changing before our very eyes. The once immaculately suited up, briefcase carrying, 9am-5pm shift working businessperson that we grew to know may no longer be the world’s leading product pushing professional. Rather, the people that are now ruling the space of direct marketing, those […]

If you are planning a campaign using opportunity seekers email lists, this may be a good time to consider using #hashtags in your subject line. The practice has been going strong for several years now, and can be effective when used appropriately. You may have already tested hashtags yourself or received a marketing email with […]