Set aside all those legacy notions you might have about direct mail and how to use it. You know, it starts with ‘getting a list,’ which in itself can be a make-or-break decision that could have disastrous effects on your overall marketing strategy Then, it’s simply a matter of a few paragraphs whipped together without […]

Boy were you wrong, when you thought all you had to do was launch your website and simply wait for customers to flock to the checkout page...after all, you determined ‘everyone’ is a prospective customer. Sure, you did a lot of homework and relied on your circle of trusted advisers, but, let’s face it, you […]

Leave it to one of the world’s renowned advertising agencies, Young & Rubicam, to know what feeds consumer buying. They incorporate those basic, elementary needs that are part of every human’s makeup into their client strategies, it’s the essence of their approach to marketing: “Security, Control, Status, Individuality, Freedom, Survival and Escape.” So too, when choosing the […]

When you're spending marketing money on direct mailing lists, You need to know that every cent you're spending is going towards the cleanest list possible. When you've got a dirty list, tons of money is wasted on old addresses, returned mail and other inaccurate info. The postal service requires that you update your mailing lists through […]

When looking for the best consumer email lists for sale you'll be seeing a lot of different email verification methods and terminologies. These can be confusing and strange when you're first starting out in the consumer email list industry, but they are crucial to know and understand in order to make sure that your getting the best […]