“The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence.” - Confucius When it comes to your direct marketing program, are you wired with a desire to win? Or are you on auto-pilot, doing the same boring thing […]

Do The Right Thing If you have experience with outbound telemarketing, you are probably familiar with what telemarketing leads lists are.  Some of you may be more accustomed to dialing on yellow pages or white pages data vs. an updated, targeted list of potential customers (which is what quality telemarketing leads lists consist of).  Before […]

1. Pebble Beach – Pebble Beach, CA For the Impossible-to-Impress Client The game of golf is at its best at Pebble Beach! Always the name synonymous with high-end golf, the Northern California course is sure to impress even the pickiest of clients. Each of Pebble Beach’s four courses offer a dizzying array of breathtaking ocean […]

1. Start Marketing We all realize that the current economy is in “Recovery” and things are getting better, so how do we increase our revenue now? Well, I will tell you “The time is right to start spending money to make money!” In Real Estate the slogan is “Location, Location, Location,” and in Business it’s […]

Do you feel like you’re blindfolded when it comes to targeting the right audience for your Direct Marketing campaigns? If you’re sitting there wondering “How do I even know who my ‘target audience’ is?” you may want to start figuring out who your current customers are first! Does it seem like most of your clients […]