So, the automotive dealership you work for wants to do a direct mail campaign to advertise their brand new fleet of luxury SUV’s. You’ve been instructed to send out high-end mailers to a USPS EDDM list within a 15 mile radius of the store. “This will be a cinch”, you think. After all, you’ve done […]

The question “Is email marketing dead?” seems to be floating around more and more these days. With bulging SPAM folders and Junk Mail settings cranked so high that Mom’s emails don’t even make it through, many businesses and consumers (and Moms) are answering this question with a big, fat “YES!”. If you consider yourself to […]

According to direct-mail.org, the first known form of direct advertising was performed by an Egyptian landowner all the way back in 1000 B.C.  Apparently, the landowner’s slave bounced.  You know...they fled the coop...went AWOL, took a walk and kissed goodbye.  Shawshank, baby! With a missing slave who was probably very valuable, the landowner wasn't giving […]

The special thing about people is the fact that... they are special.  There are no two people exactly alike walking on this earth nor have there ever been or ever will be!  Each and every single person is 100% unique from one another – in fact, more research has proven that identical twins do not […]

Consumer lists allow companies to advertise their products and services directly to a desired audience by way of direct mail, email, and telemarketing. Gone are the days of paging through the white pages and crossing your fingers that the number you are about to dial will possibly fit the demographic you are looking for.  Not […]