There are many ways to market your automotive services or current inventory of vehicles without using automotive mailing lists. The question is: how is that working for you? Are you really getting the most qualified customers through your door? If not, maybe you are stuck in a marketing rut and need to consider retiring “Great […]

Understand Your Inventory If you are under pressure to purchase automotive lists for an upcoming direct mail campaign, take an extra moment to carefully explore your inventory. This will help you make an educated decision regarding what type of automotive lists you need to use for that particular campaign and what promotions will work best. […]

To make any telemarketing campaign successful, it is crucial to have a plan and strategy ready to go before you begin.  Many times, cold calling can be mistaken as a chore that needs to be done quickly.  An almost-frantic attempt to contact a large number of people to get to that all-important “yes” can create […]

Just when you thought direct mail may have been losing its impact with the advent of the digital age, it’s heartening to learn it is doing quite well, thank you. Then again, the correct approach has always been one of balance, not favoring one medium or outlet over another, according to an article on Inc.com, “Bringing Balance […]

As a business owner, you’re always looking for ways to drive traffic to your website, from transactional email campaigns that take customers and prospects directly to your site to engaging customers through contests on your Facebook and Twitter channels. Lately, your analytics show a noticeable drop in conversion rates as shoppers seem to be leaving […]