Direct mail is no longer a one-dimensional marketing strategy, whereby the sender mails out a bulk postcard, for example, to thousands from a general mailing list with high expectations to receive a phenomenal return. Not only is that a legacy notion of what direct mail is all about, it’s a sure way to decrease the […]

If your marketing goal is to build a strong customer base and grow your business fast, then reaching out to potential customers is an important first step.   Although many start-up business owners find themselves trying to cut costs by becoming Jacks of all trades, it quickly becomes evident that trying to reach your market by […]

Direct mail list brokers, and everyone engaged in direct marketing, are dealing with the consequences of the USPS proposal to end Saturday mail delivery beginning the first week of August. This is how things stand, and what the changes might mean for you if your business uses direct mail lists. You’ve probably heard plenty of […]

Direct mail list brokers know that one key measure of a successful direct mailing is when you beat your own control package. Your organization needs to be in constant competition with itself if you want to stay ahead. Your control package is the current package that you use in your acquisition mailings. It may contain a […]

There is a method to the spamming-madness that infiltrates our email boxes. Microsoft studied the condition and found that, time-and-again the successful spammer emulates a few sound advertising principles. Call it “business smarts,” and give that questionable segment of our marketing industry ill-gotten credit for applying their craft, according to an article in Inc.com, “Secrets of the Email […]