1. Start Marketing We all realize that the current economy is in “Recovery” and things are getting better, so how do we increase our revenue now? Well, I will tell you “The time is right to start spending money to make money!” In Real Estate the slogan is “Location, Location, Location,” and in Business it’s […]

Do you feel like you’re blindfolded when it comes to targeting the right audience for your Direct Marketing campaigns? If you’re sitting there wondering “How do I even know who my ‘target audience’ is?” you may want to start figuring out who your current customers are first! Does it seem like most of your clients […]

Using targeted mailing lists is a key factor in conducting profitable direct mail campaigns.  Targeting potential customers will increase the possibility of generating new leads, which in turn, provides an opportunity to secure new sales and generate profit.  In order for targeted mailing lists to work effectively, you must consider another key factor: using updated direct mailing lists for your […]

Believe it or not, you can find the perfect marketing list for sale and still blow your investment away when you make this 4th direct mail marketing mistake… a mistake that leaves customers scratching their heads and wondering what to do. What is a Call to Action? Generally speaking, a call to action is the point in […]

If you've ever felt that direct mail marketing isn’t bringing a return worth the investment, chances are high that you are making a simple mistake. If you are not using targeted marketing lists you are screwing up your direct mail. A targeted mailing list will ensure that your mailings only reach your market. It may help to use your own best […]