VIDEO MARKETING TO IN-MARKET PROSPECTS “If you want something new, you have to stop doing something old.” – Peter Drucker Automotive dealers have long relied on the emotionally engaging, brand-building capabilities of television commercials to drive consumer interest. However, many dealers are beginning to realize that through targeted pre-roll advertising, they can achieve a substantially […]

The face of the strong and successful American marketer is vastly changing before our very eyes. The once immaculately suited up, briefcase carrying, 9am-5pm shift working businessperson that we grew to know may no longer be the world’s leading product pushing professional. Rather, the people that are now ruling the space of direct marketing, those […]

If you are planning a campaign using opportunity seekers email lists, this may be a good time to consider using #hashtags in your subject line. The practice has been going strong for several years now, and can be effective when used appropriately. You may have already tested hashtags yourself or received a marketing email with […]

With Valentine’s Day just around the corner, you may have heard some less than enthusiastic phrases being tossed around that sound a little along the lines of: “Valentine’s Day is such a business.” “Why can’t we just say “I love you” everyday rather than on a specific holiday?” “Oh great…Valentine’s Day is coming again.” Whether […]

What is the most challenging issue when it comes to growing your sales for your business? Industry leaders say that sales prospecting is the number one concern with increasing sales. The process of prospecting for the perfect leads for your business is exhausting. Some businesses owners aren’t even aware of how to properly prospect for […]