According to direct-mail.org, the first known form of direct advertising was performed by an Egyptian landowner all the way back in 1000 B.C.  Apparently, the landowner’s slave bounced.  You know...they fled the coop...went AWOL, took a walk and kissed goodbye.  Shawshank, baby! With a missing slave who was probably very valuable, the landowner wasn't giving […]

The special thing about people is the fact that... they are special.  There are no two people exactly alike walking on this earth nor have there ever been or ever will be!  Each and every single person is 100% unique from one another – in fact, more research has proven that identical twins do not […]

Consumer lists allow companies to advertise their products and services directly to a desired audience by way of direct mail, email, and telemarketing. Gone are the days of paging through the white pages and crossing your fingers that the number you are about to dial will possibly fit the demographic you are looking for.  Not […]

There are many ways to market your automotive services or current inventory of vehicles without using automotive mailing lists. The question is: how is that working for you? Are you really getting the most qualified customers through your door? If not, maybe you are stuck in a marketing rut and need to consider retiring “Great […]

Understand Your Inventory If you are under pressure to purchase automotive lists for an upcoming direct mail campaign, take an extra moment to carefully explore your inventory. This will help you make an educated decision regarding what type of automotive lists you need to use for that particular campaign and what promotions will work best. […]