To make any telemarketing campaign successful, it is crucial to have a plan and strategy ready to go before you begin.  Many times, cold calling can be mistaken as a chore that needs to be done quickly.  An almost-frantic attempt to contact a large number of people to get to that all-important “yes” can create […]

Just when you thought direct mail may have been losing its impact with the advent of the digital age, it’s heartening to learn it is doing quite well, thank you. Then again, the correct approach has always been one of balance, not favoring one medium or outlet over another, according to an article on Inc.com, “Bringing Balance […]

As a business owner, you’re always looking for ways to drive traffic to your website, from transactional email campaigns that take customers and prospects directly to your site to engaging customers through contests on your Facebook and Twitter channels. Lately, your analytics show a noticeable drop in conversion rates as shoppers seem to be leaving […]

Direct mail is no longer a one-dimensional marketing strategy, whereby the sender mails out a bulk postcard, for example, to thousands from a general mailing list with high expectations to receive a phenomenal return. Not only is that a legacy notion of what direct mail is all about, it’s a sure way to decrease the […]

If your marketing goal is to build a strong customer base and grow your business fast, then reaching out to potential customers is an important first step.   Although many start-up business owners find themselves trying to cut costs by becoming Jacks of all trades, it quickly becomes evident that trying to reach your market by […]