Maybe it’s entirely anecdotal, but there is that segment among businesses and consumers who are going to believe that email marketing just isn't going to get the job done. Spam? Yes, maybe that’s been one of the deterrents to embracing this step-child of marketing, along with the advent of blogs and, of course, social media. […]

Small to medium-sized businesses can benefit from looking at contact list acquisition as an investment, and then analyzing results accordingly. At the same time, just as there are both tangible and intangible aspects to stock investing, so too are the quantitative and non-quantitative factors that go into getting email marketing lists direct. Numbers, With Limits […]

Set aside all those legacy notions you might have about direct mail and how to use it. You know, it starts with ‘getting a list,’ which in itself can be a make-or-break decision that could have disastrous effects on your overall marketing strategy Then, it’s simply a matter of a few paragraphs whipped together without […]

Boy were you wrong, when you thought all you had to do was launch your website and simply wait for customers to flock to the checkout page...after all, you determined ‘everyone’ is a prospective customer. Sure, you did a lot of homework and relied on your circle of trusted advisers, but, let’s face it, you […]

Leave it to one of the world’s renowned advertising agencies, Young & Rubicam, to know what feeds consumer buying. They incorporate those basic, elementary needs that are part of every human’s makeup into their client strategies, it’s the essence of their approach to marketing: “Security, Control, Status, Individuality, Freedom, Survival and Escape.” So too, when choosing the […]