With B2B email-marketing, it’s more than just list compiling and hoping for the best, once you slap down a few lines of copy about your product or service After all, you’ve always believed that the people you’re emailing to really need what you have to sell, and will readily open your email. That’s a marketing […]

Direct-mail campaigns can really pay off when attention to detail is a major focus of any planning and strategy sessions. But in the rush to get that direct-mail piece moving through the approval hoops, don’t lose sight of a few of these pointers, posted on the BusinessMarketingSuccess.com website, “How to Use Direct Mail to Successfully Grow […]

You've taken all the right steps to prepare your next email campaign, including spending a lot of time going over your contact list.  You even added new names and addresses from business cards picked up over the past year at trade shows and networking meetings.  Now, you quickly transfer your current product offerings into a […]

Maybe it’s entirely anecdotal, but there is that segment among businesses and consumers who are going to believe that email marketing just isn't going to get the job done. Spam? Yes, maybe that’s been one of the deterrents to embracing this step-child of marketing, along with the advent of blogs and, of course, social media. […]

Small to medium-sized businesses can benefit from looking at contact list acquisition as an investment, and then analyzing results accordingly. At the same time, just as there are both tangible and intangible aspects to stock investing, so too are the quantitative and non-quantitative factors that go into getting email marketing lists direct. Numbers, With Limits […]